AON 2011 Day 27: #2
Astronautalis: This Is Our Science
Andy Bothwell is a marketing genius. He has built his career from the road using social media and word of mouth. This release was no different. Reaching the top of the itunes charts on the day of release was a small miracle, as he and his label had spent no money on marketing the album. Andy attributes this success to his fans sharing the record on twitter, facebook and Tumblr. The fans had good reason to do so: the album is solidly written with intensely personal lyrics, driving guitars, smooth synth lines, and the exciting prospect of performing live with a full band. A simply solid album that will remain on my top album list for many years to come, I’m sure of it.