IDOL - NIIMI 2016 S/S Collection

Popular-on-the-street Japanese fashion brand Buccal Cone has changed its name to NIIMI at the same time as releasing their 2016 Spring/Summer collection. The new collection - titled “IDOL” - explores the Japanese concepts of idol worship, moe, admiration, and innocence.

Reinforcing the “IDOL” theme, the key visuals for the collection lookbook were shot on the roof of a building in Japan’s otaku capital, Akiharabara.

More NIIMI collection pictures here.