If someone is…
Reserved, reliable and industrious overall, they have an Earth rising
Talkative, distracted and sociable overall, they have an Air rising
Enthusiastic, opinionated and youthful overall, they have a Fire rising
Shy, kind and sympathetic overall, they have a Water rising
Apply this to the 7th House for one-on-one relationships, apply this to the 4th House in family/home settings, apply this to the 10th House for career/school/public appearances.
*Planets and aspects can modify these impressions. Example: An Uranus in Cancer in the first house will give a more extraverted quality than just a Cancer rising with no placement or aspects. A Sagittarius with Pluto opposite the ascendant in the 7th house will be more mysterious and so on.