I’ve been thinking about the monster-based franchises of my childhood, and how their mascots indicate the nature of their franchises.

Like, Pokemon has Pikachu:

It’s cute, it’s for the whole family, there’s definitely a lot of merchandising opportunities outside the games.

Then we have Digimon’s Agumon:

It’s more detailed. It looks edgier and darker. It’s endearing, but it’s more “cool” than “cute.”

And then there’s Monster Rancher, with… this.

Monster Rancher, I love you, but PUT THAT THING BACK WHERE IT CAME FROM OR SO HELP ME