aggro rag


Hey Mike. I wanted to let you know that I’m really enjoying your Aggro Rag book. You did a great job on it. Ray was right when he said, “we all need this book”. As for the Aggro Rag frame, simply awesome! Unfortunately, I wasn’t able to get it at the time of its release, but I did buy the regular Subrosa DTT not too long ago. Looking forward to building that bike. Have a great weekend.




“York Jam has been going on for a long time. This years event had over a hundred riders from all over in attendance to ride all day. DJ Mark Eaton kept the tunes rolling all day long while everyone was busting out. York is where modern day flatland was created and the heart of the sport is still there.”–Dane Beardsley


“Reserve not met”…yet! Subrosa Brand Aggro Rag DTT Flatt Limited Edition complete build currently up for sale on eBay from Nevada, Iowa: “This is easily over a $1200.00 build! […] All the parts are practically new and the bike has only been ridden a few times. Hate to sell…My loss your gain!”

Subrosa Aggro Rag Flatt DTT 19" frame
Madera Mast stem
S&M intrikat 9" bars
Primo Strand fork
Odyssey integrated headset
Tech 77 levers
Odyssey evo 2 brakes
Snafu gyro and plate
Demolition medial 2.0 165mm cranks with profile Ti spindle
Odyssey twisted pc in chrome
Shadow pivotal seatpost
Animal pivotal seat
Demolition 25t sprocket
Alienation runaway rims laced to Profile front hub and 9t khe geisha light freecoaster rear 36h
Hoffman Day Smith Loc'ed pegs
KMC chain
Exposure tires

Aggro Rag/Plywood Hoods hooded sweatshirts are coming soon! We’re planning pre-order package deals for the Aggro Rag Freestyle Mag! Plywood Hoods Zines ‘84-'89: The Complete Collection book. Stay tuned for info on how to pre-order the collected zines book + limited edition AR/Hoods gear…before the official release date of 4.3.2013 : )

Mike Daily


To: Mike Daily
Subject: Re: AR 13 Order Confirmation
From: Jim Feustel
Date: Tue, 25 Dec 2012 15:34:19 -0500


Got the copy of Aggro Rag…it’s fantastic…the pics and stories are outstanding…I was a flatland rider, so I truly enjoyed all of the interviews and the stories about Golden Gate Park, I always wished that I could ride with those guys back in the day. I am VERY interested in buying the “one pounder” when it becomes available. Thanks! Jim

Date: Fri, 21 Dec 2012 16:45:18 -0500
Subject: Re: Aggro Rag T-Shirt
From: Steven Kain
To: Mike Daily

Hi Mike,

I had kind of sat on replying to this, forgive the delay. Just for fun I added a few new thoughts. I hope this finds you well. Here you go and happy holidays.   Oh - I understand there may be a new issue coming out and a compendium of the original issues, I’d love to purchase. Please let me know how.  

I thought it would be worthwhile to react to my 13-year-old self:

Reflecting back to my 13-year-old self all I can think of is the cliché that “The more things change the more they stay the same”. I took a long hiatus from BMX. From time to time I peered in, read a blog, flipped through a magazine. I was never really involved. It’s much more acceptable for me to go play golf or sit my ass on the couch and get fat.

It’s sadly easier to just give and quit when your significant tells you “You’re regressing into a kid with that crap”. A break up, in few instances, solves some problems.

Much older, part by part, I built a new bike. Getting back on the saddle hasn’t been easy. It can be a struggle balancing a full time career, family and school. I think age adds a different nuance to riding. Being a 13-year-old novice falling over in a parking lot can be charming–in your 30s, falling over in a parking lot can be a special kind of embarrassing. Some things change.

Some things stay the same: Even in 2012 some folks (including myself) are still wanna-bes’, still taking ourselves too serious.

Returning to the sport apparently came with new rules. My seat must be this high (or low), with these rather large bars and all my parts must be installed in an elegantly coordinated “colorway”. I was actually told to be a flatlander, a real flatlander, to ditch the brakes. I’ve been told it is lame to wear a helmet riding street. I heard a guy refuse to ride because his tire was a size too big. I read an online forum discussing which tricks were stupid. The list only goes on and it makes me sick.

If I had the opportunity, I’d tell my 13-year-old self to just ride and be your own person. Trade in the marketing hype for originality (and maybe a little fear); it’s worth it. You may even have more fun. I would tell him: “If you love something, don’t quit for someone else.”

There is a kid somewhere who could give a shit less about who is whose underwear sponsor. He has not seen your edit. He doesn’t have Facebook. He could give a shit about Twitter. This kid just knows when he hops on his bike, all the bullshit goes away. This kid is a monster who lofts over everything with a 44/16 gear ratio and bent 1 piece cranks. He doesn’t know skinny jeans from baggy pants but gets the biggest smile bombing a hill. Put love into riding and they get enjoyment out of it. Some things stay the same.

Thanks for letting me share.

Steven Kain
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