Really interesting break down of how repeat viewings and broadening demographics are fueling ‘TFA’s box office domination. Opening weekend the audience was 67% male, that dropped to 62% in its second week. Racial diversity increased as well, “initially 63 percent of ticket buyers were Caucasian, followed by Hispanics (12 percent) and African-Americans (10 percent). Over Christmas weekend, those numbers changed to 57 percent, 15 percent and 11 percent, respectively.”
I saw it again in large format IMAX this weekend. So worth it.