People Are Furious at Aerie's Cruel April Fools' Joke – And They Deserve It
No one thinks this is funny.
By Mic

CN- fat hatred and fatphobia

American Eagle’s body positive campaign for men was an April Fool’s “joke”. Not only that, but the models that participated were lied to and had no idea that this wasn’t real and was a “prank”

This is exceptionally cruel.  Fat men’s bodies are not a joke. 

So many fat people have trauma around the “jokes” that thin people like to play on us. 

Thin people think it’s hilarious to pretend that they are romantically attracted to a fat person or that they want to be friends with a fat person.

The punchline is- HA HA! You thought you were a person! But you’re not! LOL!

These “pranks” leave scars, making it hard for their fat victims to believe anyone could ever care about them. These scars last for years, a lifetime. 

That is what this “joke” reminded me of. A deep well of trauma from being subjected to the cruelties of thin people.

Of humiliation and torment, over and over, for the sake of thin people’s “jokes”.

I will not ever shop at an American Eagle again. 

I stand in solidarity with fat men and masculine people. 

Fat masculine bodies are not a joke. 


Every child knows that the Targaryens have always danced too close to madness. Your father was not the first. King Jaehaerys once told me that madness and greatness are two sides of the same coin. Every time a new Targaryen is born, he said, the gods toss the coin in the air and the world holds its breath to see how it will land.


Aerys was dead on the floor, drowned in his own blood. His dragon skulls stared down from the walls. Lannister’s men were everywhere. Jaime wore the white cloak of the Kingsguard over his golden armor. I can see him still. Even his sword was gilded. He was seated on the Iron Throne, high above his knights, wearing a helm fashioned in the shape of a lion’s head. How he glittered!


                                                    "Burn them all,“ he said.
                              "Burn them in their homes, burn them in their beds.”
                                I slit his throat to make sure that didn’t happen.