Thought Projections: The Dying Art of Moviegoing by Don Jaucian
There are certain pleasures in seeing a movie projected to an enormous blank screen in a cavernous movie theater. Amid the rows of seats, the sticky floor, the dredges of food wrappings and popcorn, and the cold clutch of the air conditioning, the tattered souls of moviegoers come alive once the reel starts to unspool, signaling a beginning of an experience that these people will go through.
It is a pleasure depicted in numerous films, acting as offsprings of filmmakers who have dedicated their life to cinema. Whether it’s the cinema as a means to destroy in Quentin Tarantino’s Inglourious Basterds, cinema as a communal reflection in Tsai Ming-Liang’s Goodbye, Dragon Inn, or cinema as a carnal act in Brillante Mendoza’s Serbis, moviegoing has shifted from a form of aggrandizing juggernaut to a second option.
There are many factors to blame for the slow demise of moviegoing: the proliferation of pirated DVDs, the increasing accessibility of films online, portable multimedia devices, dwindling attention spans, economic difficulties, and even the censor board’s shameless butchering. The promise of the advancements of the digital age has us returning to golden age science fiction roots, ambling towards a more comfortable and practical form of entertainment, more personalized and intimate.
Despite ticket costs, Filipinos still flock to movie theaters, coming out in droves to catch the latest, most hyped-about films. Last year’s top grossing film in the Philippines, Twilight Saga: Eclipse, grossed $6,317,882, with Iron Man 2 close behind with $6,252,102. Eight of the top ten films are standard Hollywood films, reflecting our culture’s penchant for escapist blockbuster fare. The other two Filipino films in the top ten, My Amnesia Girl and Miss You Like Crazy are products of a studio known for releasing formulaic romances.
But if there’s one thing Pinoys love the most, it’s getting free stuff. Tapping into that characteristic plus our love for entertainment, Smart recently tied up with SM Cinemas to reward Smart users (both for Smart Mobile and Smart Broadband). Via Smart Rewards, accumulated points can be redeemed as movie tickets in SM Cinemas.
Users may simply key in ‘POINTS’ to 9800. The user will receive a barcode (BCODE) which can be scanned using an innovative BCODE technology in SM Cinemas, where they can get their movie tickets, eliminating the need to queue in crazy, long-ass lines. As for Smart Broadband users, they can check their accumulated points online where they can print the barcode for scanning.
Points may also be used for buying food and beverage from the cinema snack bar. So if you have enough accumulated points, you may just get a complete movie experience absolutely free.
This tie-up also checks in at the right time, being the blockbuster season. With high profile films such as X-Men: First Class, Super 8, Transformers: Dark of the Moon, and Captain America: The First Avenger, Smart users can enjoy movies while staying connected with their loved ones at the same time.
Start accumulating points by texting ‘REDEEM’ to 9800 or ‘INQUIRY’ to 9800 for a list of codes. Visit Smart Rewards for more information.
This post is brought to you by Nuffnang and Australis Cosmetics.
I’m extremely diligent about sun protection (I rarely step outside without sunscreen) but I’m also someone who dreads the task of fake tanning. It can be a long, tedious task of showering, exfoliating, applying the product, waiting for it to dry and then rinsing. For this reason, I usually go tan free and am often met with remarks such as “OMG you’re so pale!” and “do you ever go out in the sun?” All that changed recently when I decided to forget about my many fake tan horror stories and give the new Australis range a go.
Australis Rapid Tan Mousse
There are hundreds of different tanning formulas on the market; mousse, cream, spray, gradual, wash off tan, instant… Whether you’re a beginner or a pro, it’s generally suggested that mousse is the best way to go. It’s easier to apply than creams, not as messy as sprays and it’s much more lightweight. Australis Rapid Tan is an instant tanning mousse and one that’s easy to apply as well as fast drying. The tan is fast drying so you can still go about your day before rinsing it off, in which case the tan continues to develop for 6 hours so you get a natural looking finish. Gone are the days of stinky fake tan and here are products that have scents that smell good enough to eat. Unlike other tanners which often smell of strong chemicals, Australis has a subtle linger of chocolate which remains prominent on the skin even after washing off excess product. The product comes in two shades, a chocolate mousse for those with a lighter skintone and a purple mousse for those with a dark, or olive toned complexion. Simply apply the fake tan and leave for either 1 hour (for a subtle, light tan) 2 hours (for a sunkissed glow) or 3 hours (for a gorgeous deep bronze) and then wash off. Both shades have a cool-neutral base so there’s no need to worry about looking orange; instead you’re left with a nice summer complexion.