advertising wars

Aside from trailers, the number-one way to promote movies is with posters. And sometimes, you get an iconic thing like the original Star Wars poster where Luke was too interested in his exploding lightsaber to notice that Princess Leia was about to slip off of their fucking rock. And sometimes, you get Now You See Me 2, which literally had no other marketing tactic than “The cast is looking at you.”

The art of the “obviously choreographed promotional image” has been lost entirely. And that is a terrible shame, because these were fantastic ways to misrepresent your movie entirely. Batman tells the story of two guys, one representing grim darkness and the other representing cruel, chaotic humor, dueling to the death. And their promotional images told the story of two roommates that comically couldn’t stand each other.

That doesn’t say “That clown man killed my parents, and two hours from now, he will be a mess of skin and guts on the streets of Gotham.” That says “The chief says that we have to get along if we’re ever gonna solve the case.” But hey, Batman is a superhero movie. Those are goofy by nature, and considering that Michael Keaton couldn’t turn his own head in the costume, any time he’s forced to pose is going to be a valiant struggle against his neck and his dignity. What about horror movies?

5 Ways Movies Used To Be Marketed (That Made No Damn Sense)

Poster by NATO, 1950, encouraging the nations of Europe to cooperate. The Americans, through NATO and the Marshall Plan, invested quite a bit of energy and resources into both breaking down divisions between European nations and supporting their economies. Of course, this was not done out of pure altruism – support from the Americans helped to ward off the spread of communism.


Tatra Type 87 (1936-1950)

Producing in Czechoslovakia during the most turbulent years of the last century, the Tatra Type 87 managed to be far ahead of it’s time. The radical body shape was an evolution of the first aerodynamically designed car, the Tatra Type 77. Due to it’s shape and efficiency the Type 87 was able to achieve 20mpg at highway speeds and continue on to a top speed over 100mph with it’s rear mounted air cooled V8. The engineering genius behind it, Hans Ledwinka, was imprisoned for six years for collaborating with Nazi Germany but eventually sued for his freedom. It never gained the success he hoped for outside of his home country, but today the Tatra Type 87 is renowned for its’ innovations.