When will companies learn that the best way to advertise their product is to just have the weirdos of the internet namedrop the product in shitposts. No “official accounts”. No “Having People on Vine make Vines with your product in it”. Just have someone with a decent number of followers post like
My friend: Hey man, you always seem down in the dumps Me, doing a kickflip and taking a bite of Nutter Butter: It’s what I do.
People ask me how to get into animation, and I tell them (for starters) to put something on the internet. If you show that you can attract an audience without the support of massive advertising money, companies will want to hire you. The internet is a great way for new talent to make itself known.
If net neutrality goes away, though, we’ll have to return to a system where it’s all about “who you know”. Where your ideas are bought (and generally discarded) before you even have them. In short: Finish up those internet films, comics, and cartoons before you’re directly competing with the Big Six. They’ve already got Batman and Star Wars and they don’t want you.
When someone takes and sells a shirtless photo of King Thorin II of Erebor without his knowledge or consent, advertisers grab the opportunity and run with it. So does the Internet, and now Erebor’s firewall is under siege with everything from marriage proposals to the unprintable. Being a Dwarven king in the age of technology is already a job and a half, and Thorin needs help if he’s going to keep from going completely mad.
Enter Bilbo Baggins, Esquire, belligerent barrister of the Shire. He’s small, he’s furious, and he’s here to help.
AT&T’s bid to buy Time Warner for a hefty $85.4 billion has unleashed a flood of excitement on Wall Street, where analysts are now predicting a new wave of deal-making in the media industry.
The heated competition for our attention and for advertising dollars is increasingly pitting traditional media and entertainment stalwarts against Internet and telecom giants. And some media companies are once again seeking refuge in larger conglomerates.
To wade through who owns what, we decided to build a chart that outlines some of the notable holdings of big media companies.
This attention-merchant model has spread to so many areas of our life, where we’re completely used to everything being free. But then the pay-off, or the exchange, is that then we also agree to stuff that is compromised, because it is always trying to get us to click on ads at the same time. So we have this bargain that we made — and you can call it Faustian, you can call it whatever you want — that we have decided that we have to have everything for free, and I think we’re starting to pay for it in terms of our mental states.
Facebook’s advertising platform lets its advertisers target certain ethnic groups, ProPublica reported. Using simple drop-down menus, the advertisers can choose to exclude groups like “African-American” or “Hispanic.“ Depending on what they’re selling, this could be in violation of civil rights laws.