advertising on the internet

When will companies learn that the best way to advertise their product is to just have the weirdos of the internet namedrop the product in shitposts. No “official accounts”. No “Having People on Vine make Vines with your product in it”. Just have someone with a decent number of followers post like

My friend: Hey man, you always seem down in the dumps
Me, doing a kickflip and taking a bite of Nutter Butter: It’s what I do.

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Facebook lets advertisers target you by race

Facebook’s advertising platform lets its advertisers target certain ethnic groups, ProPublica reported. Using simple drop-down menus, the advertisers can choose to exclude groups like “African-American” or “Hispanic.“ Depending on what they’re selling, this could be in violation of civil rights laws.

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People ask me how to get into animation, and I tell them (for starters) to put something on the internet. If you show that you can attract an audience without the support of massive advertising money, companies will want to hire you. The internet is a great way for new talent to make itself known.

If net neutrality goes away, though, we’ll have to return to a system where it’s all about “who you know”. Where your ideas are bought (and generally discarded) before you even have them. In short: Finish up those internet films, comics, and cartoons before you’re directly competing with the Big Six. They’ve already got Batman and Star Wars and they don’t want you.

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10 rules for writing a good headline

1. Self-interest. What’s in it for the reader. 

2. Arouse curiosity. Make them STOP and ask, “How can that be?” or “What do they mean by that?” Then answer the question well. 

3. Does your ad SINGLE OUT your intended audience? 

4. Is it EASY to understand? 

5. Is it newsworthy? 

6. Is it believable? David Oglivy: “The customer is not a moron. She’s your wife.” 

7. Quick results. 

8. Be specific. 

9. Something of value. 

10. Make it well known. Brand names and testimonials make people feel comfortable.


source: Murray Raphel "Mind Your Own Business,”

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2.4.2017 // 9oC ☁️

35/100 Days of Productivity

Studyspo aesthetic versus studyspo reality. 

The Internet is a careful manipulation of real life; it’s the omission of three dirty mugs, two pill boxes, a water bottle and a shit ton of paperwork and loose ends that I couldn’t even fit in the frame. That damn (fake) plant doesn’t even live on my desk. University isn’t all pretty notes and self-care and meticulous, neat bullet journals. There are tears, there’s frustration, and a lot of caffeine (and/or alcohol, if that’s more your thing). 

I find it ironic we live in the age of self-love, yet no matter how hard we try we can’t help but curate our Internet selves. We don’t advertise our losses like we do our success; we tell each other that our bodies are powerful and beautiful but we still grip our stomach rolls each night and let out a defeated sigh. We don’t show our downtime, lazing about aimlessly on a Sunday, because that does not fulfil the expectation to be ‘productive’. 

I love the Internet, the endless breadth of knowledge and opinion and experience it provides. But I can’t help but think that in large doses, it’s toxic. 

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