advertising lies

Mr. Clean is trolling other Super Bowl commercials

What a year for Mr. Clean.

First, the sudsy spokesman reinvents himself as a sex symbol in his latest Super Bowl ad. And now he spends the whole game trolling his advertising rivals.

Mr. Clean tweeted at companies as their commercials aired, often offering his own critiques and ways he could help.

First, he went after Skittles.

Then it was GoDaddy.


Promotional flyers for Marvel vs Capcom

I’ve always felt MvC1 is Something of an underrated gem living in the shadow of MvC2. While 2 had much more in terms of options, mechanics, and characters, 1 always felt more polished -  each character has their own theme song, and custom win-screens, displaying the name of the attack used to kill the opponent, even going as far as to amalgamate the names of thwo attacks in the case of a double-hyper, furthermore, the stages incorporated elements from the source material, and helped drive home the popular-characters-collide theme of the game.

MvC2, while generally a better game overall, lacked these nice little touches, and it was to MvC2’s detriment. 


Li Hong Yi 李宏毅 as Han Qi Lu 韩七录  for a sanitary pad advertisement… :)

When your man is trying to sell pads to you


It’s pretty much to the point where we just want to throw our televisions in the garbage.

6 Most Blatant Lies Brands Put In Ads

Unpopular opinion: Onision hates women.

He pretends to be a white knight and fights for women’s rights but in the end it’s either pervy or contradicting. 

Let’s ignore the most obvious proof of it (his videos arguing against Blaire, Trisha, Billie, each of his exes and any other woman) and go in on smaller details. 

Keep reading

Fuck the light at the end of the tunnel
Cause I’m living for today, trying not to drown in a bottle
Death all around me, drugs seem to numb me
Mental’s getting sicker, the Devil’s getting comfy
—  Action Bronson

We all know consciously to take advertising with a grain of salt. Those McDonald’s burgers can’t look as manicured in person the way they do in the ads. Examples like that are easy to catch. It’s harder to spot false advertising when companies are bending the truth so much, your bullshit detectors don’t know which way is up.

Take Listerine mouthwash. It was originally sold as a surgical antiseptic until some ad men in the 1920s were like, “if we told everyone to wash their mouths out with this industrial cleaner every day, then we’d make so much money we could light our cigars with the cash, but how…”. The answer was in a book of medical terminology. They looked up the fanciest word for bad breath – halitosis – and made an ad campaign telling everyone it was a chronic disease with only one cure.

“Hey, sonny boy! Does your dame ever tell ya you have bad breath?”

“Why, yes mister!”

“That’s simply because you’re dying son. Say here, drink this poison, BUT SPIT IT OUT FIRST. And do it every day for the rest of your life.”

And 90 years later we still use Listerine and still think halitosis is is a disease and not just latin for brush your damn teeth.

Modern movies do this too. Sometimes if studios have a real clunker on their hands, they’ll cut a trailer that’s so unrepresentative of the movie, you would want to sue to get your money back. A lot of times this happens to children’s movies with disastrous results for the parents that think they’re about to spend 2 hours with a rapping kangaroo.

THIS WEEK: Jack O'Brien is joined by Cracked writers Carmen Angelica and JM McNab and producer Brett Rader for a discussion of horribly misleading movie trailers, straight-up advertising lies and the contemporary commercials that are messing with your perception of reality.

Marketing Lies You’ve Been Duped Into Believing

tiskycat  asked:

Okay but how would you compare this year's commercials in general to last year's? Because last year's were just terrible in their flat attempts at "random internet humor" but I feel like this year most have learned from their mistakes and either went with either emotional or tried for Actually Humorous.

Yeah, I think in the last few years, advertisers have been trying to harness the meme, which as we all know, is impossible. So it was just advert after advert of random humour that felt both too forced to be random and not even remotely funny.

But this year, like by some collective agreement, everyone dropped that. Instead, there was a lot more of a pull toward the emotional, I think. Some were genuinely funny of course, but the advertising in general turned toward the serious and political. A bit like a hovering cloud, I felt. Interesting, particularly given the “typical” target audience.

Was there even an overtly sexist ad this year? Some that maybe weren’t quite as inclusive as we might want, but I mean even fucking GO DADDY finally said no to that shit. And I saw at least one that was straight up “Women are awesome and we need to encourage little girls so they can keep fighting against this shit.” A PRO-LITTLE GIRL AD IN THE SUPER BOWL. HOW OFTEN DOES THAT HAPPEN.

Which doesn’t even begin to get into the pro-immigration adverts like those from AirBnB, 84 Lumber (this is the full version), and Budweiser.

Again, more than a fair share of silly and lighthearted commercials. They’re commercials, after all. And of those, I think they were generally more focused and creative than we’ve seen from a Super Bowl in a while. But the ones that are going to stick with us – stick with me, anyway – were anything but.

I really love commercials as a particular kind of art form. I feel they’re wonderful snapshots of a particular place and time. You can learn so much about what people valued then, where their attention was focused, the things they felt or the things they were trying NOT to feel. Advertising is often lies, but it’s also a very exact kind of truth.

I’m hopeful that the truth I was seeing today will prove true for the long term, rather than just this one charged moment in time.


If anybody else is so fucking sick of those blogs that advertise this app with lies and bullshit… I got offered to make those posts on my studyblr and pretended to be interested to see what the deal is. Here is how much they’re getting paid. $0.20 per click.

These people obviously lie and constantly spam and only on the off chance that people will make them a tiny amount of money.

A 19 Days Prediction:
  • She Li starts to become a sort of comfort and understanding presence for Guan Shan since his falling out with He Tian.
  • This leads Guan Shan to believe that he finally has someone he can trust and seek refuge in, so he follows She Li, and unsuspectingly becomes She Li’s pawn.
  • We know that She Li means something along the lines of snake, or standing snake.
  • In most mythological contexts, a snake or snake like symbol typically indicates a form of unsuspecting deception. Something along the lines of traitorous work; a deceitful charmer.
  • I don’t think we should take his name lightly since Old Xian typically uses names in her stories to symbolize things, or to tell a story, and so do many other comic artists. (TianShan is a great example) Plus if you look closely, She Li has golden eyes. Just like a snake.
  • Once Guan Shan feels comfortable with She Li, it would be the best plot device from Old Xian’s standpoint to have She Li betray Guan Shan.
  • Just think about it, Guan Shan is fed up with being treated poorly by He Tian. And then when he finally thinks hes found someone who he can trust, he is double-crossed, and then He Tian redeems himself by saving Mo Guan Shan from She Li and his abuse of power.
  • She Li can become a foil to He Tian’s character, and eventually open Mo Guan Shan’s eyes to the fact that He Tian is actually the person he should’ve trusted all along. I mean, just look at He Tian’s and She Li’s appearance. They are almost the exact opposite of each other.
  • This is a typical love triangle trope, I know, but it’s a good way to get two emotionally distant characters back together again. And to get some sort of understanding between their opposite mindsets.

Was Sonic Forces False Advertising?

It seems Sega lied to the fans over a lot of things in this game, or told us incorrectly. Remember when they said it would run on the “Hedgehog Engine 2?” Whatever engine it was running did not feel at all as good as the one from Unleashed.

Remember when they confirmed the game would have seperate story modes for the characters? That was obviously non existent, it was more like the structure of Sonic Adventure 2, except with one story mode, instead of three. We didn’t get a story mode for any of the characters, besides Shadow’s short dlc. The story swapped around between the 3 different characters, we had no influence on seeing sides of the story.

They mentioned Sonic’s friends would be more involved and have larger roles, but they honestly did not. Technically, Sonic Heroes gave them more to do, because they were actually playable. Just seeing them stand around and chat, or pull off one attack is not the most exciting way to see these characters return after so long, they were still put to the sides over Sonic, Classic, and the new Avatar. Shadow was even made playable, yet his dlc didn’t add anything valuable, and his role in the actual game was wasted and unexplained as well. The game tried fooling us into thinking he betrayed everyone, yet it turns out it was an evil fake. Where was the real Shadow this whole time? He apparently wasn’t captured like Sonic, so what’s his excuse for not helping the resistance until Sonic reappeared?

I don’t know about you guys, but this game felt like a let down, and Sega definitely wasn’t honest with us about the final product. It’s especially lousy after seeing Sega apologize a few years back for betraying the fans, yet they betrayed the fans even more by giving us this mess of a game… Sega may have restored faith for the 2d fans, but they once again show no care for the 3d fans.

Studying Martial Arts Internationally

Training while traveling is one of the best ways to integrate yourself into a culture, as you are completely enveloping yourself in what is likely a principle martial arts system that has been around for the ages.  

For example, while I was out in Thailand, I had mentioned to a couple locals that I was training in Muay Thai and within a few guesses, they knew which school I was training at and asked if I was going to the local fight that same weekend.  See the thing is, Thailand in particular regards Muay Thai like England’s football.  Everyone seems to know who is playing, what the latest hype is about the fighters and what time the show starts.  I would often times buy some extra calories in the form of fruit on the weekends, whereupon I would find the local farmstand retailer watching the fight live, kicking and screaming while rooting for his fighter.  Next door at the barbershop and to left and right; all watching Muay Thai.  Muay Thai is ever-present at every corner.  

As I’ve been asked to talk about this subject manner a couple times, I’ll be responding to question form, in order for easy reading.

How much training do you have at home?
I’ve studied Tae Kwon Do for 16 years at a small, humble school in Golden, CO called Golden Tae Kwon Do Family Center.  I also trained at a Denver facility named Easton Training Center in regards to getting a real foundation for Muay Thai, just 6 months before I traveled out to Thailand.  And as of recently, I just picked up Capoeira in Denver at the Canto do Gallo school. 

How much training do you have abroad?
3 months training in Phuket, Thailand at Tiger Muay Thai.
3 months training in Yantai, China at Kunyu Mountain Kungfu Academy.
2 months training in Dengfeng, China at Songshan Shaolin Traditional Wushu Academy.

What kind of research did you have to do to find these schools?
After a few go’s at this whole thing, I created a small working system on locating a school:

  1. What kind of area would you like to train in?  
    More isolated, near city life, near country landmarks, etc.
  2. What kind of training are you looking for?
    Traditional -OR- modern.
  3. What kind of fellowship do you have in mind?
    A school with many students -OR- a master with just you.
  4. What accommodations MUST you have?
    Dorm life (living with other students) VS hotel life (living solo), family-style eating VS buying your own food, communal living (being around your fellow students) VS solo, isolated living (time to yourself, ie meditation).
  5. While training, do you prefer traditional wardrobe or do you prefer modern relaxed (gym) clothing?
  6. Last, but most important, do you mind if your teacher can or cannot speak your native language (use of a personal translator on-site)?

What was your process like in narrowing down your final school-of-choice?

  • Reading up on reviews of the schools.  Google is your best friend.  But because I learned from my marketing background that 1 person with a great experience will tell 10 of his closest people, 1 person with a bad experience will tell 1,000 random people.  So I had to evaluate every opinion online, knowing that there is likely a huge bias.  
  • Also, don’t judge a school by it’s website; most likely that school put a lot of work into the website and less time on the actual in-class teaching.  
  • Don’t rely on student testimonials located on that same school’s website.  Try to go a bit deeper in the web to find out more.  Try blogs, third party review sites and Facebook thoughts.  I even went so far as asking a Facebook fan of a school his opinions on specific matters.  With the internet these days, you can find a lot of information by digging.
  • Find a contact at the school your thinking about.  Ask direct questions that you have.  But just remember, most international schools have a great FAQ section on their site (so check that out first).
  • Don’t be fooled by the EPIC pictures you find on the website.  Try to find real, curated content by students that attended the school.  I found that most times they photoshopped a lot of content on their website.

How much did these trips cost you?

I was surprised to find that among my top candidates for international schools was extensively cheaper to train in compared to that of standard U.S. prices.  For example, my 5 combined months of training in China rounded to *$3,000 (as of 2014) including training, student housing and food.
*And remember…make sure to add in your other expenses while making a decision: food, housing, transportation & entertainment.  You can find this information most often times under the school’s FAQ section.  

What were some of the big highlights of your training internationally? 
Most of the time, I realized just how culturally deep these martial arts ingrain themselves into their respective world.  For example, I don’t know how many times I saw an Adidas advertisement with Jet Li posing in a traditional kungfu stance.  Or seeing Jackie Chan holding a tai chi stance at a cold drink kiosk.  But when it comes to on-site training, it’s the surrounding area that brings what you do to life.  While training at the Shaolin Temple, schools and schools of kungfu life was pulsating on a routine basis.  During my training, a nearby school of kids would be training in a field perpendicular to ours.  Seeing these little ones, with a very deep understanding of kungfu, training the same traditional manner that we were training was more than just amusing…it was like what so many of us dreamed of as kids watching Bruce Lee or the Karate Kid in movies.  The training, the ferociousness, the fond communal relationships between students, etc.  

What do you find is different about training at home VS training abroad?
The teacher-to-student relationship is key.  Even though we may not speak the same language, I found that my teacher took me under his wing unconditionally.  He gave me his all if I was willing to undergo his teachings.  However, if you come in with a bad attitude about training and all these preconceived notions on how you train, I think you will be wasting your time and money completely.  I was amazed by how different the training can be.  In Thailand, the trainers are a lot more tough on you…let me explain:  The expectation of toughness is naturally a little rougher out there as these guys have been doing this art since they could start walking.  If you come walking in hoping that they will hand-hold you through their exercises and training program, you have another thing coming your way.  

However, if you give your all to your teacher, he will give you his all.  Even if you’re out there for just one week.  It’s all about attitude.

I found that the most displeased students were the ones thinking that they could take breaks and go at their own pace.  At the very end of their training days, they would say, “Oh man, I should have trained harder while I was out here.”  Yes, while I believe it is very important to listen to your body, it’s a whole other thing to get up and just do it (no matter how sore or achy you are).  That’s why these masters are where they are at now.  They never gave up.  

Is there anything you would recommend for a student like yourself to do before going out to train?
Depending on how long you will be training abroad for, I recommend you get real fit.  Especially, in the form of stamina.  You don’t need six-pack abs before you go out and train, but you will need a mental and physical attitude of endurance.  Go into training with the mindset that you won’t give up; have what we call in Tae Kwon Do the indomitable spirit.  

Also, it would be a good idea to go to a local martial arts school to get a taste of what training is like if you have zero experience in the field.  Only because I have many years of experience was I comfortable going out to China for 5 months to learn Kungfu from scratch.  But also, it was 5 long months of excruciating training, but it paid off.

Can you give a quick brief on what training was like?
As a man of few words.  I think my video recap of my Kungfu training should suffice.

Any last words?

  1. Train hard.
  2. Don’t forget the reason you're out there.
  3. Smile and make a ton of friends.