“Hey we got a branding deal with Blizzard but I don’t have any ideas of what to do with them what should I do?”
“Just slap a tiny PNG of Reinhardt in the center.”
“Wouldn’t that be seen as a little obscure and lazy surely I could…”
“Slap. Reinhardt. Now.”
We’ve been bombarded with ads for weeks now, from corporations eager to entice shoppers with so-called “door-buster” deals. And then, once the shopping public falls for them, a privileged segment of the population sits back and dehumanizes them for its collective amusement. Look at these hilarious poor people, struggling to take advantage of a deal on something they might not otherwise be able to afford on items that we take for granted, we joke on Twitter. The message is the same: this is shameful, materialistic behavior. And by pointing it out, we differentiate ourselves, reaffirm our class status as being above the fray of the lowly and desperate.