McDonald's advert claims children prefer hamburgers rather than pizza

April 12th, 2015

“Italy’s pizza chefs have threatened legal action against McDonald’s after the fast-food giant released an advert suggesting Italian children prefer a Happy Meal to a margherita.

The True Neapolitan Pizza Association, which represents pizza makers across Italy, accused McDonald’s of a “shameful attack” against Italy’s cultural traditions, while and warned them to stop “trying to make money at the expense of children’s health”.

A top Neapolitan pizza chef described the claim that Italian children preferred hamburgers as “blasphemy”.

McDonald’s said it had not meant to attack pizza, which it called an “institution” in Italy, but insisted that “even the pizza chefs of Naples have probably bought their children to us at least once”. The multinational invited any children who had missed out on their McDonald’s experience “to come see us”.

The 20-second video, uploaded onto YouTube, shows a waiter in a pizzeria asking a small boy which pizza he would like. “A Happy Meal”, the boy responds, before the camera switches to a new shot of the boy with his family, this time sat happily in McDonald’s.

“Your little boy had no doubt,” says a voice at the end of the advert.

Massimo Di Porzio, vice president of The True Neapolitan Pizza Association, which was founded in Naples in 1984, said: “We’ve had enough of them making money at the expense of children’s health.

"Our legal team is looking at the possibility of legal action to put an end to his shameful attack on a symbol of the Mediterranean diet.”

He added: “It is not the first time and it will not be the last time that McDonald’s has tried to attack our cultural traditions but this time we are intent on taking action, which if we win, will allow us to invest in courses to help educate children about food.”

Eduardo Pagnani, co-owner of Pizzeria Brandi, one of the most famous pizza restaurants in Naples, said it was “blasphemy” to suggest children preferred hamburgers. “Don’t ridicule pizza: it is quality food and the best known in the world,” he said.

The advert on the website of La Repubblica has attracted scores of complaints. Michele Contessa wrote: “I continue to ask myself how they guarantee good quality meat at those prices.”

McDonald’s and Italy have never had an easy relationship.

The world-famous Slow Food movement, founded by Carlo Petrini, from Piedmont, was born after a 1986 demonstration on the intended site of a McDonald’s at the Spanish Steps in Rome. The movement aims to defend regional traditions, good food and gastronomic enjoyment.

In 2000, riot police were brought in to protect McDonald’s branches in 20 Italian cities as demonstrators flung raw meat at windows in protest at the growth of multinational food companies.”


Tall, Dark and Handsome: Chapter 2
TITLE: Tall, Dark and Handsome


AUTHOR tomcuddlesfic


GENRE: romance / erotica

FIC SUMMARY: Twenty four year old Amelia Hart has never had a boyfriend before. Not wanting to step outside of her comfort zone, she rarely starts conversations with the opposite sex and makes little to no effort in correcting her single status. However, what she did not plan was meeting a man who manages to steal her breath away at every look. A man who does not stop until he gets what he wants. And the one thing he only wants right now just so happens to be her.


Author’s notes: comments would be lovely. I have no idea what I’m doing.

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