This witty design concept, coupled with the influence of social media, is attracting international attention to a crucial cause. NHS Blood and Transplant has teamed up with London-based PR agency Engine Group to launch the #MissingType campaign, which tasks major brands to remove the letters A, B, and O from their logos to represent the major blood types, spotlighting the dire need for blood donations around the world.
In the most recent issue of Travel and Leisure magazine, Hilton Worldwide placed this ad showing two men smiling and sharing a pair of headphones in a bed (fully dressed, by the way), presumably in a Hilton hotel.
The American Family Association, one of the most anti-LGBT organizations around, is having a meltdown. They released the following statement:
Travel and Leisure isn’t a gay-specific magazine sent directly to homosexual’s homes. It’s a widely distributed mainstream publication that can be found in many public places such as doctors’ or auto repair waiting rooms. If Hilton had advertised two men playing tennis, cards, or having lunch, that would have been reasonable. However, Hilton chose to make a cultural and social statement by purposely marketing the promotion of homosexuality to a large segment of the population who finds the idea of two men sleeping together unnatural and offensive.
Hilton, on the other hand, is unfazed by the AFA’s whining and says they’re proud of the ad. Boom. (via the Huffington Post)
In New York City, Mayor Bill de Blasio has launched a major campaign affirming transgender people’s right to use the bathrooms that match their gender identity.
“No one deserves to be denied access to bathrooms or discriminated against for being who they are. Every New Yorker has the legal right to use the bathroom consistent with their gender identity, no questions asked – and these powerful ads affirm this right,” said Mayor Bill de Blasio. “New York City has long been a leader in the fight for LGBTQ equality, and these ads are further evidence of the City’s unwavering support of our diverse communities. While other cities and states are legislating intolerance and taking away individuals’ right to use bathrooms consistent with their gender identity, we are proudly standing with our transgender and gender non-conforming New Yorkers.”
“Every New Yorker has the right to use the restroom that matches their gender identity and where they feel comfortable and safe,“ said First Lady Chirlane McCray, Honorary Chair of the Commission on Gender Equity. "No New Yorker should have to worry about hiding their gender identity to take care of basic human needs. Others may advance hateful agendas that discriminate based on gender or gender identity, but that kind of bigotry will never be acceptable here, and we will keep fighting to root it out until no New Yorker feels discriminated against.”
The ads feature real trans New Yorkers and will appear in subway cars, at bus stations, in phone booths, on TV and in all kinds of community newspapers and social media networks. Proud to be a New Yorker. (via NYC Gov)
Thinx is a brand of underwear for humans that menstruate. Those humans are not necessarily always going to be cisgendered women, as transgender men can, and do, menstruate. With its latest subway campaign, which took over New York’s Union Square station today, the brand has represented exactly that.
“Trans inclusion is something that has been on our radar since the iteration of our Boyshort, which was specifically designed with the trans male menstruating community in mind" Miki Agrawal