To celebrate the launch of @TheSemitic, we are releasing a limited
version of the #Semitic #Keffiyeh. This is the newest version of the keffiyeh we released after press from the #NYTimes, #Jpost, #WSJ and catching #Matisyahu rocking all our colorful Keffiyehs on tour and the cover of #LiveatStubbs II.

There are many variations of the Keffiyah both in color and style, all with a very long tradition and history. My family originates from
#Yemen, where my ancestors had lived for close to 2,000 years. Nearly 100 years ago, my Grandmother’s side of the family decided to move to #AdisAbaba, #Ethiopia and then to Israel, in 1933. On my Grandfather’s side, our
family emigrated to Israel in 1924. Jews indigenous to the Middle East, such as my family is, have worn some variation of the “kefyah” (cap/kippah) and keffiyah (head/neck scarves) for thousands of years.

The Semitic Keffiyeh is available through and is just one more interpretation of a scarf worn by our brothers for thousands of years. Much love and blessings!