adio footwear

Skateboard Companies and Useless Rants

I’ve been skating since 2002 and I just have one question: what happened to the companies that came to know and love while progressing in my youth?  Now, I understand that companies take hits things do happen, sadly, but one company in particular has me curious: Adio Footwear.  In the 11 years that I’ve skated, I’ve owned around 6 or 7 pairs of really good shoes from this company and they never disappointed.  Then…it seemed as though the professionals that skated for said company either left or were let go in terms of endorsement.  Am I wrong to make this assumption?  Just now, I paid a visit to the site to see if their was anything worth viewing and you know what?  There isn’t.  What once was an amazing company with footwear that felt as though you had pillows on your feet (both on a board and off), now seems a sad, shell of its former self.  And I don’t like it.  

In fact, there are a lot of things that I don’t particularly like about skateboarding as of late.  Ultimately, its in terms of fashion or lack thereof. Don’t get me wrong, skateboarding definitely has nothing to do with fashion (I’m proof of that), but because of where it is today, I think skateboarders rely on the look more than skating itself.  And that’s ridiculous.  Hell, I still wear the bigger shoes and baggier jeans.  Ha.  In comparison with some of the kids at the park, I’m definitely something out of the 00’s.  Those kids with their skinny jeans, canvas shoes, dirty and ripped shirts, and an ‘I-don’t-give-a-fuck’ attitudes.  I’m definitely a far cry from these kids, but thankfully…thankfully we’re all doing the same thing and that’s skateboarding.  The sad part though, is that because I’m out there on my board, I’m half-way expected to look as they do because that’s what’s 'in’.  Otherwise, I’m socially unacceptable.  And we’re back to high school again.  I’m writing about this because it’s something to address in the skateboarding world and yes, I know this is a thing.  Really, you might think that I care, but if I did I would’ve adopted their 'look’ years ago and I haven’t.  It just goes to show that I’m 'old school’ and prefer it as much.  Or you might say I’m an 'Obligatory Non-Conformist Skateboarder’.  Whatever.