AddThis is the largest content sharing platform on the web with over ten million websites using it. They have compiled statistics from the past 5 years into a nice and easy to read infographic about how people share. Some of the highlights include: Wednesday is the peak day for sharing; Sharing by Twitter wins by landslide; and Most sharing happens via copy paste.
One can only imagine why Wednesday is the peak day for sharing. It probably has to do with the standard work week. In the business world Monday and Tuesday are usually reserved for catching up on things that couldn’t be accomplished the week before or over the weekend. It is the start of the work week and therefore one’s time should (wel….it always should) be devoted to work. On the flip side of this the weekend (Saturday and Sunday) is usually reserved for activities away from the computer (internet). This can include anything from spending time with the family to doing some sort of outdoor recreation. The reason why I think Thursday and Friday aren’t peak days is because they account for what happens on those days. Wednesday releases the backlog of what people wanted to share or haven’t viewed yet from the preceding four days.
The fact that Twitter has 7x more growth in shares the next leading service (Facebook & Like) isn’t that surprising. Twitter was created share ideas and content. His 140 character limit as well as it’s automatic shortening of urls makes it the perfect medium to share info. There’s too little space to actually talk about what you’ve just read or seen so it’s easiest to just share a link.
In my opinion the most surprising stat was that most sharing happens via copy past. I’m not sure how this statistic was generated (probably by link tracking) but it’s astounding that this fact exists. The ways in which copying and pasting is dominant could be any number of ways. It may those internet users who don’t use sites like facebook, twitter, and digg. What they do know how to do is copy and paste. It could also be users on listservs where it is easiest to just post the direct link to whatever site they want other users. It could but other things but either this a very interesting stat.