ad innovators

@zukotiddies reblogged your response to the post La La Land and added:

This is what La La Land teaches. And as a Black musician, it bothered the everliving fuck out of me. Ryan Gosling’s character is portrayed as keeping jazz alive…by not adding any innovations to it whatsoever??? While John Legend’s character is treated like some kind of shill artist cause he modernizes and makes jazz-hip-hop fusion that actually appeals to people younger than ninety? But this is bad, cause he has sexy twerking backup singers, and jazz was never considered racy back in the day, and was always considered high art.

This is such bullshit, because at first white people thought jazz was all about sex, drugs, and crime and they called it actual, honest-to-goodness Evil-with-a-capital-E. They thought of Cab Calloway the same way they thought of Snoop Dogg. And after it had been around for a while, and they felt comfortable around it, they started appropriating it, watering it down, and acting like they were better at it than the people who created it. I have a record at home of King Olivier’s band, including Louis gotdamn Armstrong before he went solo, like these were the best of the best. And whatever white dude wrote the blurb on the back of the record case called them “the best of the Negro bands” as if that were some lower tier of jazz, as if to say, “they’re alright for Negros I guess.”

This, by the way, is the same process that happened to Rock n Roll, which evolved out of the blues, and therefore out of Negro spirituals and work songs, in the first place.

And, like what was already mentioned, Black people have been innovating and fusing jazz since we created it. If you want an explanation for why older jazz is considered elevator music (New Orleans jazz is my fave, btw) you can look to white people who sanitized it, and started treating it like classical music, like it’s this higher, classier form of entertainment for classy old people to go to the opera house to see, and which should never, ever be changed. The rose-colored nostalgia goggles are the reason why jazz is considered elevator music.

(I’m not reblogging this thread again because I don’t want to put up the gifset yet again, but this reply is worth posting.)

ftr, if anyone finds it hard to believe that Cab Calloway was the Snoop Dogg of his time, he sang about weed and everything:

So I had heard that John Legend’s character was a hack/sellout… I did not know that he was portrayed that way because he did jazz/hip-hop fusion. To me, that’s a fundamental misunderstanding of jazz. It’s great to appreciate the old legends of jazz, of course! But the idea that it should remain “pure” and sound like what was made nearly a century ago is weird and regressive (not to mention, we can love the greats of the early 20th Century, but those time periods mean very different things to white people vs. Black people).

Report: Trump’s aides now prefer to present him with one option rather than letting him choose among several
There’s a time-tested way for White House aides or other administration officials to roll a president into approving a preferred policy of theirs while letting him think he’s still in charge. Now, according to a new report by Politico’s Josh Dawsey, Shane Goldmacher, and Alex Isenstadt, President Donald Trump’s aides added a further innovation by simplifying this process even further. White House aides have figured out that it’s best not to present Trump with too many competing options when it comes to matters of policy or strategy. Read more

Wells Fargo’s folksy demeanor didn’t extend past the ads. The first innovation they brought to the table was a change of terms: “At any bank, you’d call it a branch … but Wells Fargo banks are not called branches. They call all their physical buildings stores. Because they sell.” Kristen’s bank had been the sort of place where the bankers knew most of their clients by name; they were a part of the community. But under Wells Fargo’s rein, clients were now customers, and all that mattered was signing them up for more “solutions,” like a Wells Fargo debit card, or a credit card, or online banking.

The next change they instituted was roughly doubling the number of daily meetings between managers and bankers. Bankers were pressured to have new sales to report every couple of hours, which was made harder by the fact that a lot of their sales time was spent reporting on sales. “I would have a customer at my desk and [be] having a transaction with them … or helping them with a problem that was sensitive … it didn’t matter, those numbers took precedence. So my manager would race in at 2:55 [and say], ‘Kristen what are your numbers?’ My customer could be in tears … it didn’t matter.”

Bad sales were punished by forced attendance at 7 a.m. conference calls – which, due to bank security measures, required the banker to show up at 5 or 6. Another way Wells Fargo punished their employees was with “sales nights,” aka “several hours of cold-calling random people after the close of business.”

“Those were the nights when where we would open five checking accounts for friends and family just to go home early.”

Wait, what?

I Worked For Wells Fargo: They Made Us Do Some Shady Sh!t

Introducing the new Yahoo Advertising

Today we are announcing a unified approach to digital advertising that only Yahoo can deliver – across premium and audience-focused display, native and search advertising.

The online advertising world today is fragmented, difficult to navigate, and not always customer-friendly. For advertisers to get the reach, targeting, and ad effectiveness they want, they have to work with multiple publishers, ad networks and exchanges, demand-side platforms, and analytics vendors, among others. And still, advertisers are left with limited ability to measure and optimize the performance of their campaigns.

We think there is a better way. The new Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform. These products are supported by Yahoo’s data and analytical tools, with insights into the daily digital habits of more than 800 million people worldwide.

What’s New:

  • Tumblr Sponsored Posts now powered by Yahoo Advertising
  • Yahoo Audience Ads – a better way to buy ads targeted to specific audiences
  • Yahoo Ad Manager and Ad Manager Plus – a new buying platform that gives advertisers direct, hands-on access to Yahoo’s advertising products
  • Yahoo Ad Exchange – a new global ad marketplace that provides premium publishers with more visibility and control over advertising on their sites.

Native Advertising

Yahoo Stream Ads and Yahoo Image Ads offer native ads that are organic and as engaging as the stories around them. Today, we are excited to announce that Tumblr Sponsored Posts are now powered by Yahoo Advertising. The ads are a more natural, seamless part of the reader’s experience, leading to higher impact for advertisers.

Display Advertising

We’re introducing the new Yahoo Audience Ads, a better way to buy ads targeted to specific audiences. Yahoo Audience Ads deliver the right messages to the right users across Yahoo and other high-quality sites with the scale and targeting precision of real-time programmatic buying. Expanding the services previously available as Genome, Yahoo Audience Ads offer optimized, data-driven ad buying with enhanced analytics. Advertisers have access to a comprehensive set of audience data, combining Yahoo data with advertiser data and third-party data, all usable on an extended pool of high-quality inventory.

Yahoo Audience Ads complement our existing premium display offering, Yahoo Premium Ads. Yahoo Premium Ads offer the largest digital advertising canvas for brand and performance advertisers on the web. Run a brand campaign on the Yahoo homepage, sponsor March Madness on Yahoo Sports, or run premium video ads on Yahoo Screen. Yahoo Premium Ads ensure the right audiences are reached on brand-safe and contextually relevant sites.  

A Simplified Platform

These new native and display ads are now available to large and small advertisers through a new simplified platform, Yahoo Ad Manager. Yahoo Ad Manager gives advertisers direct, hands-on access to Yahoo’s advertising products. Yahoo Stream Ads, Yahoo Image Ads and Tumblr Sponsored Posts powered by Yahoo Advertising are available today through a simple user interface that helps advertisers get ads online in a matter of minutes, with insights and analytics built in.

Yahoo Ad Manager Plus is an extension of Yahoo Ad Manager for larger advertisers to plan, execute and optimize complex display ad campaigns directly, giving them greater control over the performance of their ads on Yahoo and third-party programmatic inventory. Many features of Yahoo Audience Ads and Premium Ads can be accessed through Yahoo Ad Manager Plus, available later in Q1. Yahoo offers managed services through Yahoo Audience Ads and Yahoo Premium Ads for advertisers who want custom audience definition, richer campaign measurement and insights, access to exclusive inventory, varied pricing options, and full-service optimization.

Yahoo Ad Exchange is a new global ad marketplace launching in Q1 that provides premium publishers with more visibility and control over advertising on their sites. Continuing the evolution of programmatic advertising, the Yahoo Ad Exchange upgrades the powerful services that our partners know from Right Media with a higher-quality marketplace and an enhanced platform featuring payment clearing, advanced inventory and demand controls, and flexible private marketplaces.

The Importance of Insights

These new Yahoo Advertising products offer brands and advertisers the most comprehensive ways in the market to accurately target campaigns, utilize data and insights from Yahoo, advertisers, and third parties. Because Yahoo is at the center of people’s daily habits across search, communications, media, and video, we can offer uniquely powerful insights on consumer behavior.

We are committed to driving innovation in ad technology across the industry. Yahoo Advertising is our investment in building better advertising tools to create engaging experiences that users enjoy and advertisers embrace.

Simple Hydroponics Method Opens Door to Beginning Farmers

by Michael Keller

From NASA’s extraterrestrial settlement plans to Disney’s Epcot Center Land Pavilion, everybody’s been saying it for decades: The future of food needs no soil.

Hydroponics has been touted as the food production system of the future because of a number of important benefits over traditional agriculture. Crops tend to grow bigger and healthier than dirt-borne plants. Hydroponic plants take up less space by spending their lives tightly packed together in a water-based nutrient solution without needing a single root to touch earth. Meanwhile, fruits and vegetables can be protected from the elements and pests in the shelter of a greenhouse. 

Want a salad when it’s snowing outside but don’t want vegetables that were picked before ripe and trucked from where it’s still summer? Like your garden plants buckling under the weight of the food growing on them? With hydroponic crop yields as much as 10 times higher than that which can be obtained by growing plants in soil, nutrient-based growing is one of the better ways to go.

Keep reading

thespoopytaco  asked:

Next year my grade is supposed to be the guinea pig group for Common Core. I hear from my English teacher that they're getting rid of classic literature, replacing it with nonfiction, changing and adding standardized testing, and adding other "innovative" methods(Correct me if I'm wrong). Personally, I am against it-- I think the system needs to change, but I feel like this isn't the right kind of change. What are your opinions?

I hate common core because schools like your own are Doing It Wrong.  At the high school level, nonfiction is supposed to be 70% of the student’s reading ACROSS THE DISCIPLINES.  That means it is up to social studies, science, math, technologies and other electives to pick up the slack in teaching reading comprehension and skills, because where else is that 30% of literature supposed to come from?

The standardized tests are going to ask you more inference skills that are asinine that have nothing to do with the text itself, but more about author intention and purpose. 

Look at how vague this is:

The last three standards are “students will read stuff that’s hard."  WTH?  The common core also calls for an increase in text complexity, stating the Lexile demand level (a score given to a book for how hard it is to read) is not hard enough for kids.

But here’s the thing:  A James Patterson book clocks in at a low middle school grade level.  But would you have a 5th grader read a book about a rapist serial killer?  Text difficulty and text appropriateness aren’t the same thing.  You can read an "easy” text complexly.  Ask that of my freshmen who read The Hunger Games when it came out, but said themselves they didn’t “get” the adult themes until we studied it. 

Common Core is not grounded in educational reform; it’s grounded in business.  Textbook and test making companies are going to make a fortune on it and we’re all going to suffer.

oleanderwasp  asked:

what are your thoughts on dynamic architecture? such as the designs of David Fisher?

I can’t stop laughing as I read the website which is filled with hyperbole and self-aggrandization, the only thing missing is a couple of “it’s going to be great” and “what do you have to lose”. From the Dynamic Revolutions website:

After thousands of years in which buildings were static, David Fisher’s Dynamic Skyscraper is an important step ahead towards Future Architecture.  The Rotating Tower brings three main futuristic aspects, three revolutions.

  • The first revolutionary aspect is related to the shape of the building, which changes continuously.  It is “Architecture as Part of the Environment”, adjusting to the sun and the wind, to the view and to our momentary requirements.
  • The second revolution that the Dynamic Skyscraper brings is the method of construction. To this futuristic design solution, David Fisher has added another unique innovation:  Prefabrication.
  • The third revolution is born from combining technology and luxury with environment.  The skyscraper’s wind turbines, positioned horizontally between each floor, and solar ink on its many roofs will produce energy making the tower the first self-powered building.

These three so called “revolutions” are not new but I guess you need a sales pitch that will differentiate you in this market.

I might be old-fashioned but moving building and dynamic facades already exist (granted not at this scale but I don’t see a real need for it) do you really want to be in a moving building? Just off the top of my head, wouldn’t the energy and equipment required to move floor plates independently consume any energy benefits gained by watching the sunset from your living room?Prefabrication is used everyday from small building components to full buildings and net-zero or energy positive buildings also exist already.

I think there is room for dynamic architecture to improve our built environment taking into consideration scope and benefits. Moveable facades, adaptable buildings, temporary architecture all have dynamic elements to them that can be utilized and improved upon. I am not sold on the example you mentioned because the result does not seem to merit the effort but I am convinced that some flexibility and adaptability of buildings would help in many cases.

Originally posted by silicongarden


Introducing Yahoo Gemini

The first unified ad marketplace for mobile search and native advertising

By Jay Rossiter, SVP of Cloud Platform Group, and Adam Cahan, SVP of Mobile and Emerging Products

When advertising appears seamlessly and naturally, it creates a more enjoyable experience for users, increases engagement and improves performance for advertisers. This is why we continue to work hard to roll out new, more innovative native ad formats on Yahoo. Native advertising is the sponsored twin of content  – while the ads are clearly marked, they look and act just like the other stories on the page. 

Today, we are excited to introduce Yahoo Gemini, the first unified marketplace for mobile search and native advertising. With Yahoo Gemini, advertisers get the performance and ease of search, combined with the scale and creativity of native advertising.  By bringing the two together, advertisers can now buy, manage and optimize their mobile search and native ad spend in one place – driving greater performance and higher impact for their businesses and brands.

And to make it even easier for advertisers, Yahoo Gemini is available through our existing self-service buying platform, Yahoo Ad Manager. 

Mobile is the fastest-growing market segment, and we have innovated how our users communicate, consume content and search for information across multiple devices. We are equally committed to building products that simplify the buying process and improve the experience for advertisers.  Yahoo Gemini is the latest way we are helping advertisers reach millions of people directly on their mobile devices with smart, integrated, multi-channel campaigns. 

Happy New Year to Natsume fans all around the world!

This year, 2014, has been a very memorable year for us. It is the first time in our history that we have internally designed and developed a Harvest Moon title, Harvest Moon: The Lost Valley.

Harvest Moon: The Lost Valley is the latest chapter in the longstanding Harvest Moon franchise. It evolves the series by adding new and innovative elements, while keeping key features that made the franchise so popular, such as farming, building relationships, marriage and family!

It is because of the strong support of loyal Harvest Moon fans like you that Harvest Moon: The Lost Valley is performing beyond our expectations in North America! And for that, we thank you! We are also excited about the upcoming European launch in 2015.

This past year we have focused on growing our digital download business, and it has become an important pillar in our business model. Currently we have numerous downloadable titles available for the Nintendo eShop, PlayStation Network, Apple App Store and Google Play. It is our goal to steadily increase our portfolio of downloadable titles in 2015 and beyond.

Thanks to the strong support we have received from our fans all over the world, whether you love Harvest Moon, Reel Fishing, Gabrielle, Hometown Story, or our other titles, we have been able to stay successful in the highly competitive video game industry.

I would like to take this opportunity to thank all of the Natsume fans, especially our loyal Harvest Moon fans everywhere, for their enthusiasm and dedication to the series over the past 17 years!  Your strong and continued support has encouraged us to evolve the Harvest Moon franchise and take it to the next level. Harvest Moon: The Lost Valley is the true beginning of great things to come in the series as we will be building upon fan feedback, media comments and our own 18 years of experience with the franchise.

Our company mission for the past 20 years has always been and will continue to be to “Make Everyone Happy” with exciting interactive entertainment software for the entire family. At Natsume, “Everyone” means all of our customers, Natsume employees, and all of the people we work with, such as our development partners, our distribution partner, retailers, financial institutions, media, and all of the people who are directly or indirectly connected with Natsume and our products.

We at Natsume are committed to continuing our corporate mission to “Make Everyone Happy,” and we would appreciate your continued support.

Wishing “Everyone” a very happy, healthy, and wonderful New Year!


Hiro Maekawa
President & CEO of Natsume Inc.

anonymous asked:

Your commentary reminds me why i love comics!Tony (who a) started to attone much younger for selling weapons, b) is still seen constantly struggling about it - actual depression/alchoholism and its ugliness and c) has made multiple personnal sacrifices) and why even if i like him i'm always a bit ://?? at movie!Tony. Dude that starts to attone at 40 isn't the same as the one who started at 25. The "proscience, anti-weapons" tale has become more like "hell yeah capitalism!!" and that's disturbing

one of the coolest things my classics teacher has ever talked about in class is the difference between peace and pacification. like, he was talking about rome at the time but it’s kind of true for imperial ideology the world over? like, there is a DIFFERENCE between peace, which would have to be between equals with equal pulling weight, and pacification, which is when nobody is strong enough to oppose you and pretty much

every single time

tony does something stupid which is every time

it’s because of the second one

like i love tony. i love tony a LOT. his arc in his individual movies is Beyond for a dumb superhero franchise, but lit the most interesting him about him as a hero - which is that constant evolution and reinvention in terms of bettering his technology and throwing away what is defunct with no sentiment or nostalgia, dummy excluded - is also what makes him a really really good potential villain

like from adding whiplash’s innovations to his suit to building an army of suits to incorporating extremis - bc i am PRETTY SURE the reason he could undergo that surgery at the end of im3 was because he used extremis, also idk if it is just me but helen cho’s machine sounded like it did a pretty similar thing to extremis - to building ultron, he is literally, like LITERALLY

taking the enemy’s technology and building a better more efficient version rooted in the same fundamental idea but under his control

like literally what is the difference between building ultron and building project insight

the only thing that’s different is who’s helming it

so like at this point, yeah they’ll NEVER do this bc i think it takes a certain amount of guts that a cashcow naturally negates but they ALSO won’t admit that his philosophy is fucked up, even when its as obvious as this movie made it, which means he CAN’T GROW, and CAN’T FACE CONSEQUENCES, and so we’re just gonna see the same thing over and over again just bc they won’t LET IT GO

it’s just

man its just getting so fucking boring