ad innovators

Wells Fargo’s folksy demeanor didn’t extend past the ads. The first innovation they brought to the table was a change of terms: “At any bank, you’d call it a branch … but Wells Fargo banks are not called branches. They call all their physical buildings stores. Because they sell.” Kristen’s bank had been the sort of place where the bankers knew most of their clients by name; they were a part of the community. But under Wells Fargo’s rein, clients were now customers, and all that mattered was signing them up for more “solutions,” like a Wells Fargo debit card, or a credit card, or online banking.

The next change they instituted was roughly doubling the number of daily meetings between managers and bankers. Bankers were pressured to have new sales to report every couple of hours, which was made harder by the fact that a lot of their sales time was spent reporting on sales. “I would have a customer at my desk and [be] having a transaction with them … or helping them with a problem that was sensitive … it didn’t matter, those numbers took precedence. So my manager would race in at 2:55 [and say], ‘Kristen what are your numbers?’ My customer could be in tears … it didn’t matter.”

Bad sales were punished by forced attendance at 7 a.m. conference calls – which, due to bank security measures, required the banker to show up at 5 or 6. Another way Wells Fargo punished their employees was with “sales nights,” aka “several hours of cold-calling random people after the close of business.”

“Those were the nights when where we would open five checking accounts for friends and family just to go home early.”

Wait, what?

I Worked For Wells Fargo: They Made Us Do Some Shady Sh!t

Jaesuk Kim for ‪#‎GucciGram‬ Tian
Traditional Japanese woodblock print artists pictured what they called “the floating world”—a diaphanous place of ephemeral beauty and poetry that they found in the city’s pleasure districts. The Korea and Australia-based artist Jaesuk Kim depicts a similar world, but one that is even more literally floating and fleeting. Kim mixes classic fashion illustration with added innovations, experimenting with textures taken from the real world. This works particularly well with Kim’s Tian remix, which depicts a tree blooming with Tian motifs, a monkey and a woman stretched out on a Tian Padlock bag, peacefully contemplating the beauty around her. — Kyle Chayka