Customer Lifecycle / Conversion Behaviour
So, from youtubers, to games journalists/blogs, the activision/king deal seems to leave them all scratching their heads. But I've learned so much from reading your blog (thanks!), that I wonder what your view is ie what are they missing? Though "the internet" hates microtransactions, you've shown how the actual majority of consumes dispute that claim silently with their wallets. They have the metrics (activision) so I don't see how they would buy if the growth/numbers aren't there. Right?