It all started with this fragrance, created in 1916 in a small perfumer’s laboratory in the heart of Parma. Master perfumers devised an unusually fresh and light composition compared to the perfumes of the day: Acqua di Parma Colonia, the first true Italian eau de cologne.

Every man should have his core fragrances, no matter what these are, they should be versatile and elegant. I have about 4 which I alternate depending on the occasion, this also means I don’t get bored of a particular fragrance. So what do I use I hear you ask! Well, let me tell you all…

Acqua Di Parma Colonia Essenza this is one of my newer selections, found whilst aimlessly wandering around department stores trying to replace some of my more summer favourites.

This was one of the first I tried and could still smell the base notes later that evening. It’s a bold fragrance, but I like it, elegant and sophisticated, I will often use this for important functions and occasions. It can stand the test of a day and effortlessly move from day to night, developing into a smooth and shady scent.