I can’t believe I have to explain this but since I’ve seen 2 posts trying to compare the Last Jedi teaser poster to the theatrical posters of all the others I guess I do. The top row are the teaser posters. They are released far in advance of actual release and often tease the major conflict or theme of the film. This is especially true for the Phantom Menace (teases the beginnings of Vader), Attack of the Clones (the love story), and Return of the Jedi (Luke’s rise to be the first new Jedi). The Last Jedi’s first poster seems to be going that direction as well, including the familial conflict, Rey’s training under Luke, and this “balance” mentioned in the trailer. The whole cast is never on the teaser poster (that TFA poster is an outlier for the number of characters usually on a teaser). The theatrical posters are released just a couple months before the film releases and tend to have all the major players featured (with the exception of this version of the New Hope poster which has very few characters). It’s busy, it’s exciting, it shows everyone who’s anyone in the movie. It’s about the universe as a whole rather than the central conflict. That’s the poster that will be everywhere when the film releases, not the teaser. This seems to be the poster everyone (read as “some Tumblr users”) wanted at Celebration. This poster is still coming, probably in October. To compare the current Last Jedi posters to the theatrical ones from previous movies doesn’t work and is a flawed comparison, because they aren’t the same thing. Now if only those 3 are on the theatrical poster, go burn down LucasFilm I don’t care. But in the mean time remember, this poster wasn’t supposed to show you everybody. Its purpose is a first taste and to put all the new characters, and show the other more secretive story line would give the game away too soon. So please fandom, for the love of everything, calm down and think.
Happy Star Wars Day. Here’s a sketch that Andrew Hussie made for a donor to the 2011 Japan Tsunami fundraiser. It’s the Star Wars Episode IV: A New Hope Special Edition poster but with Homestuck for some reason.