[TRANS] Harper’s Bazaar May Issue
Red Velvet’s debut had a lot of people tilting their heads. A lot of people were expecting a second f(x) or SNSD, but Red Velvet came out as a third type of idol that was closer to a new genre. They were an idol group that wasn’t surprising nor public friendly. They didn’t have a cute, sexy, or hipster kind of official color like previous groups. The cheerful and fun girls were yelling ‘Booyah!’ in their debut song ‘Happiness’ and only two months later, they are putting on a chair performance while promising to invite us to a secret world.
And their music? The song ‘Happiness’, that was made by Chad Hugo who was in the same band N.E.R.D as Pharrell Williams, wasn’t an idol genre we have seen before.Musician and song writer, Jinbo, reviewed Red Velvet’s ‘Happiness’ like this: “Using an African tribal beat instead of a 4/4 rhythm showed that rather than going for the public music charts, they were going for a mania-heavy, experimental technique that can be heard widely on soundcloud. If you look at their arrangement as well as the minimal instrumental composition, they were trying for a more progressive sound compared to other idols.” With their not-so-simple nor normal melody, their unique lyrics such as “When I wake up in the morning, I tell my mom I love her. My kind daughter”, they had music communities talking. The reviews ranged between ‘weird’ and ‘refreshing’. Although the thoughts were contrasting, one thing was for sure: Red Velvet was a brave group. They were determined to prove their first line from ‘Happiness’, “Sometimes you gotta be bold!”.