Worried about running out of ideas? How to figure out what to do next
Keeping up a content calendar can be a daunting task, especially if you’re on a smaller team. Maybe you’re looking over your content calendar and seeing that the next few weeks look slim, or you’re staring at a blank list intended to be filled with all of your new ideas for the rest of 2017.
Don’t panic! Here’s how you figure out what to do next when you’re worried that you’re running out of content marketing ideas.
Chances are you know or can quickly find out which of your posts are the all-time most popular on your blog. What common elements do your top performing content pieces share? You can start a list of new ideas building from that, but you can also think of ways to refresh the existing posts, depending on your resources.
Is there a new angle to write about the same topic? Maybe your audience has shifted and you can write about the same topic in a more polished way, or there could be a lot to update since the first time you wrote. It’s also possible you can tie an old evergreen post into a new trend— which will bring us to our next point.