In a more positive note, I wanted to show you a good example of celebrity endorsement, in my opinion of course.
K-Pop wildest and most appreciated rappers G Dragon from the boy band BIG BANG has been named as the main spokesman of the soft drink brand. For the occasion, the brand launched a national campaign featuring G Dragon (cf. previous post), where the tone was to humor and cuteness. The k-pop star also created his own product, the G- Creator Vitamin Water, fresh and eccentric mix just like him.
For the launching party he even dyed his hair the same color (cf. picture above) and the monthly feminine magazine Cosmopolitan Korea also dedicated a whole dossier on the rapper, with at the heart of all the picture the orange bottle.
I must admit, the match of the two is just perfect! Eccentricity, Extravaganza and Fun = G Dragon + Vitamin Water.