Horrible customer service is almost expected. It’s one of those things we have such diminished expectations for that we grade it on a curve. Like drinking Hamm’s canned beer or losing your virginity: you don’t expect it to be good; you just want to get it over with and get what you need. Outsourcing doesn’t help as most foreigners don’t magically obtain a perfect grasp of the English language by pretending their name is Steve instead of Sanjay. Also problematic are the built-in layers of bureaucracy all designed to force consumers to rise higher and higher through the ranks of incompetence until you reach a supervisor with the actual authority to help you. And lastly, global corporations still seem to think customers will be happy if their employees can do nothing more than say,“Sir,” “Madame,” “please,” and “thank you.” But most customers aren’t concerned with these niceties. Frankly, I don’t care if you call me Senor Fuckwad just as long as you promptly take care of my stuff. (Actually, I care a little. I mean, Senor Fuckwad? That’s just hurtful. Why would you say that? Are you some kind of jerk?)
That’s why on those rare occasions where competent people in a functioning system actually do their job and take care of me, I seriously consider sexually satisfying them. (Regardless of gender or sexual orientation.) I’m just that happy. Such was the case at the Apple store recently. (Yes, Mac fanboys, take a moment to ejaculate in the corner.) My son’s Nano stopped working. Simple matter. The on/off switch was stuck in the depressed position. Some sort of internal spring malfunction. I made an appointment online, drove over to the Apple store, and then proceeded to wait 40 minutes past the time of my appointment while overhearing the obnoxious inhabitants of the Genius Bar shower i-Intelligence down upon the masses. It was quite irritating actually.
BUT, when my turn did come, a nice young lad with hipster glasses took my name, punched his iPad, saw the Nano defect, and replaced the unit with a new one in literally two minutes. My wife was so happy that even though she’d been bitching about using our Mac laptop while her ASUS desktop was in the shop, she instantly converted to a Mac user for life, and I felt a little guilty for making that Steve Jobs joke.