Louise Fili in conversation with Paula Scher
Type Directors Club, 09/13/12
Longtime friends and graphic design legends Louise Fili and Paula Scher finally got a chance to share the stage last night at the Type Directors Club in New York City. They talked and joked about overlapping histories, enigmatic art directors, and the satisfaction of taking on work you believe in. L’arte del Gelato was on hand, sweetening the evening for the large crowd (the event was sold out).
Louise Fili is principal of Louise Fili Ltd, specializing in food packaging and restaurant identities. Her lavish and elegant typography, often hand drawn, helps advertise and market such brands as Sarabeth’s, Bella Cucina, Jean-Georges, L’arte del Gelato, Good Housekeeping, and many others. Fili’s new monograph Elegantissima is now available. Paula Scher is a principal at Pentagram. Paula Scher MAPS, a collection of her large geographical paintings, is also available.