TheGreenEyl

Watch on lifemusicvideo.tumblr.com

VIDEO - I found this after a client told me they liked thegreeneyl’s work and after i have looked through there portfolio so do I. There work is just ridiculously innovative. I think the parasite could be remade today and be the size of a wallet rather than a suitcase due to the steps in projection technology since last year when this was made. The parasite has so much potential of guerilla advertsing, street art and business.

vimeo

The new visual identity of the MIT Media Lab is inspired by the community it comprises: Highly creative people from all kinds of backgrounds come together, inspire each other and collaboratively develop a vision of the future.

This unique offering of the MIT Media Lab is reflected in the logo design. Each of the three shapes stands for one individual’s contribution, the resulting shape represents the outcome of this process: A constant redefinition of what media and technology means today. 

The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card a personal website. The design encompasses all collateral, business cards, letterhead, website, animations, signage etc. A custom web interface was developed to allow each person at the Media Lab to choose and claim an own individual logo for his/her business card, as well as a custom animation software which allows to create custom animations for any video content the lab produces. 

Date: 2011

Studio: TheGreenEyl

Creative Direction & Design: Richard The, E Roon Kang

Programming & Design: Willy Sengewald