The-Roots-Kunta-Kinte

It was no April Fools prank when Kendrick Lamar shut down Times Square this April 1st, debuting the music video for his King Kunta single, a breakout track from his new To Pimp a Butterfly album on the Beats by Dr. Dre billboard. After all, following two weeks atop the Billboard Hot 200 chart at number 1, no other debut would have been fitting.

The video was directed by Director X, known for Nelly‘s Hot In Herre and most recenly Iggy Azalea‘s Fancy music videos. He’s seen rapping in front of the neighborhood swap meet in Compton, showing off the area where much of the album is helmed after. The title, King Kunta comes from the lead character in Roots, Kunta Kinte.

“It’s just [Lamar] expressing how he’s feeling at the moment,” Lamar’s longtime producer Mark “Sounwave” Spears told Rolling Stone of the track. “And right now, he’s mad.”

The album originally was to be titled Tu Pimp a Catterpilar, he revealed in an MTV News interview stating “That was the original name and they caught it because the abbreviation was Tupac, Tu-P-A-C. Me changing it to Butterfly, I just really wanted to show the brightness of life and the word ‘pimp’ has so much aggression, and that represents several things. For me, it represents using my celebrity for good. Another reason is, not being pimped by the industry through my celebrity,” he added.

Glitzers, watch Kendrick Lamar’s new King Kunta music video below:

https://twitter.com/VonniMediaMogul/status/573664577008742400

Kendrick Lamar Rules Times Square & Compton in ‘King Kunta’ Video

It was no April Fools prank when Kendrick Lamar shut down Times Square this April 1st, debuting the music video for his…

Kendrick Lamar Rules Times Square & Compton in ‘King Kunta’ Video It was no April Fools prank when Kendrick Lamar shut down Times Square this April 1st, debuting the music video for his…