‘HADITHI HADITHI’ - The Illustrative Storytelling Lookbook for CHiCHiA London’s CHiCHiA LUXE Spring Summer 2015 Collection.

Tanzanian label CHiCHiA London combines fashion, design, illustration and storytelling for their new spring/summer collection. Hadithi Hadithi is a fun mix of pattern, colour and springtime elements sourced from various facets of Tanzanian arts and culture. 

“Hadithi Hadithi, which literally means 'Story Story’ in Swahili, serves as the primary inspiration for this collection. For SS15 we are looking back at one of our favourite pass times as children… story time! Our unique prints have been specially designed and selected to evoke a sense of nostalgic fun in the clothing. Inspiration is drawn from colourful Tingatinga paintings from Tanzania and the sayings found on traditional khanga fabrics, this collection focuses on injecting that much needed sense of humor to your summer wardrobe.”

Order the collection online. 

Storybook designed: Oliver Goddard

Styling: Arietawho

Photography: Danny Baldwin 

Model: Mulannoir 

Edward Saidi Tingatinga (1932–1972) was a Tanzanian painter, who invented the eponymous painting style. Tingatinga was born in 1932 in a village called Namochelia, near the border with Mozambique. The village no longer exists – it is remembered only as his birthplace. (In a related note, I may have a new goal in life…)  Because his mother was Christian and his father was Muslim, he was two names, one from each tradition. Read more at historical-nonfiction.com

A bull (male) elephant in the Ngorongoro Highlands of Tanzania who’d somehow lost part of his trunk in his lifetime - possibly a victim to hyenas, or a lion, or even a poacher’s snare. The elephant uses elevation on hills to reach food that his trunk would otherwise help him reach. (Photo and story by Billy Dodson)


Fantasma Puts Spotlight on Ballet in Khayelitsha in New “Cat & Mouse” Music Video.

“I’ve seen how modern dance and ballet has offered kids another reality.” - Spoek Mathambo.

For their latest single featuring Zanzibari singer Mim Suleiman, the Spoek Mathambo-led five man collective from South Africa, with the help of director Tlhonepho Thobejane, the group highlights as they follow a group of young ballerinas as they walk, bond and dance their way through sections of Khayelitsha.  

In both the seen and unseen parts of the video, it deals with ideas of ballet and notions of masculinity, that both exist and in and go beyond the environment in which it was filmed. As Spoek says, “it was hard to shoot, because a lot of people were really rude and aggressive towards the boys. The scene where the township guy challenges them to a dance battle – the reality was a lot rougher. They were incredibly brave to do it.”

The video was inspired by both Spoek’s mother, who was on the board of a dance company in Johannesburg that has been going since the height of the unrest in South Africa in the 1970s, and his wife’s research about kids living in “rough niehborhoods” that have picked up ballet.

We featured the song on our April SoundCloud playlist last month. Stream it here.


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