P&G Launches Large Consumer Experience with Star-Studded, Action Packed Day of Events In NYC
Brand Ambassador Actress; Sanaa Lathan (Love & Basketball, Brown Sugar), Actor Laz Alonso (This Christmas, Deception), and Lifestyle & Beauty Expert Tai Beauchamp, Hosted A Series of Activations throughout the Day.
Procter & Gamble (P&G) in partnership with celebrity ambassadors shared the power of its Everyday Effect program by hosting the largest consumer event in its 175-year history, featuring some of its most-loved consumer brands. Pop-up surprises from Harlem to NYU highlighted how P&G helps New Yorkers make everyday life better. Over 40,000 products were distributed to pedestrians. The event also provided free outside coffee shops, free beauty touch ups and male grooming stations, surprise, special deliveries for new moms at local hospitals, and even free pedicab rides!
“Change into a skirt to take this look into night. And you don’t have to wear an entire trend from head to toe. You can just pop in a trend with accessories. Here she brings on the bling with her gold bag.” -TB
Some of my favorite (I hate to say it...) FASHIONISTA's or better yet, STYLE MAVENS,were featured in this months Essence Magazine together! How exciting? To see these beautiful, talented, and inspirational African-American women come together and embrace each other was amazing!
“With a blazer, this is like your powersuit. If you’re going from a men’s look, add feminine details elsewhere. Here we brought it in with the high waist pant and the skinny belt. With a sexy sweatshirt, this look is effortlessly cool.” -TB