TOKYOMILK

HIGH FIVE: YOUR BEAUTY MUST-HAVES GO SPOOKY

A quintet of product to get you in the Halloween spirit—anytime.

While you may be past the age for toting around a plastic pumpkin full of candy, it’s still fun to dress up—your products. These five would be fabulous even if they came in cardboard, but their preternatural packaging makes them perfect fits for the most frightening time of the year. HOLLY SIEGEL

#1 SEPHORA COLLECTION DROP DEAD GORGEOUS BRUSH SET
SEPHORA COLLECTION brushes are loved for their value and quality—and this kit adds a statement accessory to the mix. A studded skull-bedecked clutch comes packed with five makeup brushes—plus a detachable chain strap for when you want to be pretty in punk.

#2 ARDENCY INN MODSTER LONG PLAY SUPERCHARGED LIP COLOR IN BLACK IS BLUE
Whether your navy lipstick is part of a vampy costume or you’re just feeling blue, this ARDENCY INN lipstick is tough luck. The smooth balm-like formula melts into lips and lasts past midnight.

#3 TOKYOMILK DARK FATE & FORTUNE COLLECTION - DESTINY NO. 79 PARFUM DE CIGGARO ROLLERBALL
This mysterious scent is spiked with fresh-cut ginger, honeysuckle, rose, davana, and midnight jasmine. It suits any getup from pirate to pharmacist—or, you know, receptionist.

#4 SEPHORA COLLECTION EYE GRAPHIC 4 COLORS PALETTE IN SMOKY VIOLET
Ignoring for a moment the gorgeous cobalt shadow paired with three smoky eye-ready shades, the packaging for this palette is just to die for. Get up on the stud trend in your own small way—or add to your pile of pyramids.

# 5 URBAN DECAY NAIL COLOR IN VICE
This limited-edition shade is a highly pigmented, iridescent deep purple with red and blue micro-shimmer—and the skull-crowned bottle is downright undead. Much like Urban Decay’s polishes, which are being reintroduced with seasonal, limited-edition shades.

Sephora Collection / Drop Dead Gorgeous Brush Set
$29.00

Ardency Inn / Supercharged Lip Color
$25.00

Tokyomilk / Fate & Fortune Collection - Destiny No. 79
$22.00

Sephora Collection / Eye Graphic 4 Colors Palette
$10.00

Urban Decay / Nail Color
$15.00

The Witching Hour by maggiehemlock featuring scented candles

Top, $65 / Preen tulle skirt, $470 / Trasparenze gray tight / DailyLook lace up booties / Leather pouch / Stainless steel ring / Rope bracelet / Pentagram earrings, $3.06 / Wendy Nichol wool shawl / H M scarve / Stila eye makeup / Tokyomilk perfume / Scented candle, $1.88 / Ace Martial Arts Supply New Scottish Celtic Gaelic Twist Knot Blue…

CHARACTER STUDY: MARGOT ELENA

We catch a glimpse of the elusive TokyoMilk founder.

Few brand founders are as hands-on as Margot Elena. Designer, product developer, marketer, merchandiser, stylist, and nose are just a few of the creative roles she fills at her company, ToykoMilk. But despite the active presence she takes in every aspect of her brand, not much is known about Elena, who’s so private the most recognized photo of her is a silhouette portrait. In rare fashion, the brand author stepped out of the shadows to share with The Sephora Glossy what inspires her and why wearing fragrance is an intimate art form. BECKY PEDERSON

Do you have a first beauty memory?

I have many memories about being influenced by the beauty industry early on, but my mother likes to tell the story of when everything seemed to “click and turn on” for my brain regarding fashion and beauty. I was in  seventh grade and there was either a cover or an ad in a magazine of a girl dressed in an all blue, very “80s”, “cool” layered outfit blowing a gigantic, pink, bubblegum bubble. Something about the styling, accessories, and photography must have captured my imagination because I made my mom take me to the mall. I bought all new clothes and converted my bedroom into a mini retail store complete with hanging rods, shelving, and displays for merchandising. It was the beginning of me being really conscious of fashion and beauty with a 360-degree awareness, specifically with regard to branding and presentation.

What led you to start your own beauty company?

I had been creating little brands and retailing products with my designs from a very early age, literally starting in about 3rd grade. All through junior high and high school, I would create, make, and sell products, including an underground newspaper and even hand-painted apparel and shoes in retail stores! It was how I made money to go out to clubs on the weekend (it was the ’80s!). So, now looking back on it, designing, creating, and starting my own entrepreneurial beauty company was a completely natural progression; it seems in retrospect there has never been a time that I have not been designing and branding for my own fashion or beauty company!

How did you come up with the name “TokyoMilk”?

I wanted to create something striking and memorable…something that instantly feels slightly off-kilter and curious. It is a funky juxtaposition that simultaneously manages to feel chic and yet doesn’t take itself too seriously. It has a chameleon-like nature that is the essence of the brand.

And what led you to develop TokyoMilk Dark?

When I envision new companies, I like to explore character and how we express ourselves. TokyoMilk Dark was created as an expression of the seductive and strong side within every woman. It is also about discovering new parts of oneself and being who you are in the moment, from moment to moment.

You’re especially known for your TokyoMilk Dark Femme Fatale collection. What do you personally love about this line?

It is a collection that embodies a spirited woman. I love that she is sexy and strong. The packaging is graphic, and the fragrances are beautiful and graphic as well. There is a fearlessness about Femme Fatale that is intoxicating, very seductive, and powerful.

Can you talk about your vision for the brand, and what you’ve done to realize that vision?

I wanted TokyoMilk Dark to feel strong and curious. There will always be characteristics of seduction and intrigue. One should feel, when they venture down the TokyoMilk Dark path, that they are a part of the story that is unfolding. There are many layers; there is always something new to discover. Every woman can embody more than one of the TokyoMilk Dark perfumes. These perfumes are created to be “accessories” of sorts, to put on to match different moods and inspirations at different times. Every woman can be a part of the continuing TokyoMilk story because the nature of the brand encourages experimentation, spontaneity, and self-discovery.

What inspired you to first start creating perfumes?

I was about 21 when I started creating perfumes for my first store. I can look back now and see that my mother influenced my awareness and fearlessness regarding fragrance making. My mother, a fine artist, created her own natural fragrance perfumes based on old Victorian formulations when I was about 12. Funny thing is that what I remember about those fragrances is that they didn’t smell contemporary to me. This was about the time I was becoming really aware of fashion and commercial design as a kid. I think this was the beginning of my developing a sense of how fragrance relates to current culture, and more importantly, I was exposed to the idea that one could create his or her own fragrances.

Then, when I was in college, my mother started creating her own bath and body products for friends based on her grandmother’s recipes from the old country. The products were so beautiful that I opened my own store designing, hand blending, and creating all of our bath and beauty products, including my custom-blended perfumes. I read many, many books, both for the layperson and technical, and amassed a large collection of raw materials and oils. I began to work with some of the most skilled and talented perfumers in the industry.

But I fully believe my sensitivity to composition I owe to my father. He was a classically trained musician who taught me to hear composition and to “feel” music. Fragrance has many of the same beautiful elements as music: top, middle, and bottom notes, and dramatic pauses. A song can affect the soul and psyche—so should a fragrance. Music never stops being an instant, mood-setting inspiration for me. I can create entire new collections when immersed in the perfect playlist.

Where else do you find inspiration?

Anyone who knows me knows I have a gigantic, super crush on books. For me, nothing will replace the tactile world of beautiful photographs on crisp pages. I can lose myself in stacks and stacks for hours on end.

What do you find to be powerful about fragrance in general?

Fragrance is alive and the most intimate “accessory” we can select. It is never the same scent on any two people, and it is never the same exact fragrance from day to day based on the interaction with one’s body chemistry. Is there any art that is more intimate and beautiful than that?

Unlike many beauty company founders, you stay out of the public eye. Why is that?

To me, perfume, perhaps more than any other fashion and beauty product, is about the wearer. Once a person puts on a perfume, it becomes a part of them and their chemistry. Because of this intensely personal relationship between perfume and wearer, I have felt that when I become more public, the focus shifts. I prefer to step aside to allow the wearer to draw their own conclusions and associations, to find themselves in their own perfume story. When I step out of the picture, it lets the wearer be the only character in the story. I kind of love that.

SHOP TOKYOMILK >

unknown #10 by rhiannonfaun featuring colored pens ❤ liked on Polyvore

Long sleeve shirt / Black shorts, $16 / Jeffrey Campbell platform sandals / Brown purse / AllSaints ring / AllSaints bracelet, $23 / Annette Ferdinandsen earrings / Forever 21 jewelry / AllSaints scarve / Clear lens glasses / Lips makeup / Kat Von D eye tattoo makeup / TOKYOMILK perfume fragrance / Colored pen, $6.25 / Black Fine Artist Pen
748 by overy featuring fake plants ❤ liked on Polyvore

Sweat shirt / High-waisted denim shorts / Sol Sana dress sandals / Tommy Hilfiger blue handbag, $95 / Bulgari stainless steel bracelet, $6,820 / Illesteva black sunglasses, $210 / TOKYOMILK beauty product / Crate and Barrel white home decor / Crate and Barrel fake plant / My Chemical Romance Pinback Buttons Badges Pins Set 2