Sterling-spencer

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Today is the world premier of the the first GoldieBlox cartoon!!!

https://www.youtube.com/watch?v=xGeJzIX0oCI

Lynn Wang & I directed, wrote, animated, and composited it with Andrea Fernandez & Trevor Spencer providing art direction, design and layout. Also a huge thanks to them and Megan Lacera for co-writing and doing story for this episode along with Debbie Sterling and Beau Lewis. Our Beautiful backgrounds were painted by Angelo Vilar and the awesome soundtrack was done by Nick Keller. A full list of credits is available in the YouTube description.

The cartoon is featured in a FREE APP called GoldieBlox and the Movie Machine, available now on iTunes where you can animate and make your own movies using photos, stamps and a bunch of slick drawing tools. If you have kids or little cousins or nieces/nephews I’d recommend it. I already got to play around with it and it’s really easy to use and you can make some super funny stuff. And if you’re really digging it, you can actually print out your animations and use them in the real-life GoldieBlox Zoetrope toy available on their website. It works crazy well and is really awesome to see in real life.

Also Goldie is voiced by Emily Haines!! Emily Haines of Metric?? WHAAAAT!??! Yes. That Emily Haines.

You can also check out more sweet stuff at Bloxtown.com (it’s really cute)and Goldieblox.com. Thanks for watching guys!!! :D

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CLICK HERE TO WATCH THE LIGHTNING STRIKES ANIMATED MUSIC VIDEO

Description from the video:

“Goldieblox is out to get girls building! We need more girls in engineering and STEM fields…GoldieBlox creates toys and media that inspires girls to do just that. By tapping into girls’ strong verbal skills, their story + construction set bolsters confidence in spatial skills while giving young inventors the tools they need to build and create amazing things.


It’s rare for a small start-up to branch out into animation, but with a mission that matters, this tiny, wildly passionate creative team pulled it off! Our girls are so important and they need heroes and stories that show them they can do anything.

In the world premier of GoldieBlox’s first ever animated music video we show that it’s okay to fail, and that failure is a huge part of any great success.

The video was directed and animated by Lynn Wang and Ed Skudder (Solstice, Dick Figures, Dogsnack, Disney TVA) with art direction by Andrea Fernandez and Trevor Spencer (Paramount, Disney, Titmouse) with additional backgrounds by Angelo Vilar. Head of IP Development, Megan Lacera (My Little Pony, Care Bears, Sushi Pack). Goldieblox is created by Debbie Sterling.

The original song "Lightning Strikes” is written and performed by Emily Haines of Metric (which is now up on Spotify!).“

"Lightning Strikes” by GoldieBlox (feat. Emily Haines) | OFFICIAL MUSIC VIDEO