Social-Business

Streaming Data for Mobile Devices with IBM SmartCloud and SoftLayer

A company that transforms how real-time information is processed, published and consumed on mobile devices, Flow, Inc, will stream its data using technology from SoftLayer, which was acquired today by IBM. Clients will be able to send and receive data from any mobile device that is integrated with enterprise data, thereby enabling the collaboration essential to a Social Business.

Via IBM News room  IBM Closes Acquisition of SoftLayer Technologies

photo via  Flow Inc

Seeking innovation? Look for the intersection of physical and digital worlds.

Take, for example, Tesco supermarkets in South Korea.  The company wanted to increase sales without creating more stores.  Tesco understood that Koreans work long hours and have little appetite for shopping at the end of the day so they created virtual grocery stores at subway stations.  These virtual stores, shelves and all, are projected on the walls of subway stations.  To purchase items, shoppers simply go to a Tesco app on a smartphone and scan the projected items’ QR code.  When purchases are completed, the order is delivered to shoppers’ homes shortly after they get home from work.

The Tesco app was downloaded 400,000 times in one month after the launch and Tesco skyrocketed to number one in online sales in Korea.

(via Saul Berman blog, When trying to find innovation, look for the intersection of the physical and digital worlds — Tech News and Analysis)

A few leading edge companies are able to keep up, but the vast majority of more traditional firms are lagging behind. These companies are working harder than ever, trying to achieve greater efficiencies and predictability. They keep trying to fit new technologies and practices into old business models. This is a holdover strategy that worked well in the relatively stable business environments of the industrial economy but falls short in our fast changing digital economy, where new products, business models and competitors keep emerging from all corners of the worlds.
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Social customer support

EngineerZone online technical support community was presented with the 2013 Forrester Groundswell Award in the category of Business-to-Business: Social Relationship – a new category for companies using social media and online channels to increase customer loyalty and value. The company’ survey shows that:

  • Over 90% of respondents said  information was helpful to their design
  • 85% of respondents said information was easy to find
  • 84% agreed that using the community helped them speed their design process
  • 76% were more likely to purchase ADI products knowing EngineerZone was available as a resource

My Forrester Groundswell Awards

Top 7 Social Trends That Will Emerge In 2014

1. Social business will not be just about collaboration, but also about unlocking the engines of collective knowledge, differentiated expertise and rapid learning.

2. Social Businesses will  tap behavioral data to help drive decision making

3. Social Business will deliver personalized experiences customized to individuals with marketing delivered as a service

4. Social will take on talent management

5. The customer activated social enterprise will drive innovations that really matter

6. Social, mobile, analytics and the cloud will truly converge

7. Brand journalism will begin to gain traction

Via Mark Fidelman in Forbes,  based on interview with IBM’s Scott Huebner

The more time you spend among poor people, the more you become convinced that poverty is not the result of any incapacity on the part of the poor. Poverty is not created by poor people. It is created by the system we have built, the institutions we have designed, and the concepts we have formulated.
—  Muhammed Yunus, Building Social Business
The 3 Types of Social Media Strategy (Retro Post)

Editors note: This post was first published on April 8, 2010 (5 years ago!). I was recently informed that this post was required reading at a college in Canada. I realized I have a whole backlog of posts that are spread out across the web, and I should re-aggregate them here. I’ve edited this post slightly just for continuity.

Do you have a social media strategy for your business? Can you articulate what a social media strategy is? Don’t feel bad if you answered no.

A friend once asked me the very dangerous question: What’s missing from most social media strategies? The correct answer of course is the strategy.

Defining Social Media Strategy

When people talk about their social media strategy they are usually talking about their Goals (their desired outcome), or the specific tactics used to achieve their goals. A strategy is neither of these things. Strategy may be one of the most misunderstood and misused terms in business, probably because every business expert has their own definition. How strategy was explained to me in my MBA program was:

  • A business strategy is creating operational alignment between all functions and activities of a business.
  • A communication strategy is a subset of the business strategy. 

If you buy my professors definition then:

  • A communications strategy is the alignment between all the marketing and communications groups and their activities in support of the business strategy.

(This is a long post, so I’ve put the rest behind the break)

Keep reading

Crowdsourcing creates brand loyalty

“If you want people to be emotionally connected to and invested in your business, everyone has to think they matter as a customer,” said Jon Olinto, co-founder of the b.good Family Foundation, which puts its annual grant recipient up to a consumer vote. “As long as you’re willing to turn some decisions over to the customers, you can empower them. Anyone who participates is automatically engaged with the company and part of its story.” (via How to Crowdsource Innovation for Your Business | Crowdsourcing Tips)

Theory X and Theory Y

via wikipedia

Theory X and Theory Y are theories of human motivation created and developed by Douglas McGregor at the MIT Sloan School of Management in the 1960s that have been used in human resource management, organizational behavior, organizational communication and organizational development. They describe two contrasting models of workforce motivation.

Theory X and Theory Y have to do with the perceptions managers hold on their employees, not the way they generally behave. It is attitude not attributes.

Keep reading

I don’t even know who said this, all I do know is that it’s a tasty quote and it’s damn true. I can remember a sketchy bar in Austin for SXSW but that’s about it…..

Entrepreneurs always talk about dress for the job you want not the job you are in. Business coaches have been encouraging us to “Act as if” for years… act like a millionaire before you are one etc…. Same sentiment applies here. Agree?

My thoughts are that too many brands waste their time running around trying to join the dots between all their different properties and hoping that one day they may be able to compete with the top brand in their industry. (A great book to read if this is your thing would be “Different” by Youngme Moon).

Social business doesn’t work like that. It’s a level playing field for small and large brands alike. It’s like moneyball economics. Social “media” or whatever we chose to call it these days is still one of the only areas of business where you don’t need to outspend your competitors in order to beat them.

Act accordingly….

 Understand The Five Generation Of Digital Workers

Age Is Not The Deciding Factor In Five Generations Of Workers

When discussing the future of work, most folks immediately jump to the discussion of millennials, generation Y, generation X, baby boomers, post war, etc. However, the shift to digital business finds a different type of  five generations

It’s about attitude not age!

Via R “Ray” Wang, softwareinsider.org

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We are moving into a new, post-industrial world, and new ways will have to be designed so that business can thrive.

This is like the economic pressures that drive us to build new infrastructure in the real world, or the societal pressures that lead us to make basic changes: like universal suffrage, the abolition of slavery, and child labor laws.

Whatever else social business comes to be, it has to be based on how people operate when they feel most free, most creative, most engaged, and most needed. We have to build a way of working where the people doing the work matter as much as the work being done.

Whatever else, social business must be that.

— 

- Stowe Boyd

YOU POSTED WHAT?!

“As we live more of our lives online, social media has become the new water cooler for employees to discuss working conditions. On one hand, employers have the fear of disgruntled employees doing some serious brand damage online. On the other, they have the risk of being sued for violating federal law.”

See the full infographic here

Do you know anyone who has been fired for something they posted on social media?

The endless aisle. The outdoor gear and apparel retailer Moosejaw Mountaineer has 11 retail stores in the U.S., with 80% of sales (70% of in-store) coming from online and mobile commerce . Store associates use iPod touch and mini-iPads to check competitive prices and extend a price match. If a store does not carry what a shopper is looking for, store associates  order the item online if it is in the warehouse and ship it to the customer for free.

(via Mobile Commerce Daily - Payments)