East Africa’s up-and-coming cosmetics companies

There is an emerging trend of local entrepreneurs – mostly women –  developing their own brands.

Earlier in the year, Kenyan entrepreneur Suzie Wokabi sold her cosmetics business, SuzieBeauty, to Nairobi Securities Exchange-listed manufacturer Flame Tree Group (FTG) for a reported Ksh.45m (US$445,000). Her product line includes a full make-up range as well as application brushes. Wokabi founded the company in 2010 with ambitions of making it ‘the MAC of Africa’.

Back then, Wokabi didn’t have many peers, but today a number of entrepreneurs are breaking into the beauty and personal-care industry.

Some of these include:

Amagara Skincare – This Ugandan business was founded by communications consultant Siki Kigongo, and produces a range of natural body lotions and washes. The products are manufactured at Kampala’s Uganda Industrial Research Institute, but some of the packaging is sourced from China.

Keyara Organics – Kenyan TV personality Terryanne Chebet is the brains behind Keyara Organics, a producer of skin- and hair-care products. The company’s merchandise is manufactured locally and retails at health and beauty stores. It has also contracted a distributor that supplies outlets in the US and Europe.

Marini Naturals – The Marini Naturals product range includes shampoo, conditioner, hair-growth oil, curling butter, curling gel and moisturiser spray. Manufactured in Kenya’s capital Nairobi, the products are made from organic ingredients and essential oils, such as tea tree, neem, castor and peppermint.

Pauline Cosmetics – Kenya’s Nelly Tuikong abandoned a career in nursing to become an entrepreneur. It took her over four years – from 2009 to 2013 – to go from experimenting with making lip gloss to launching her brand, Pauline Cosmetics. When starting out, Tuikong faced all kinds of challenges, especially in terms of importing the products from Asia. Today the company manufactures a range of cosmetics products – including lipstick, lip gloss, mascara, face powder, eyeshadow, and make-up brushes – that retail at more than 40 outlets.

elsaKim – In August 2014, Kenyan Nduta Kinuthia founded nail-care products company EL, which has a portfolio of six different nail polish products trading under the brand name elsaKim. The products are manufactured in Poland, and the company focuses predominantly on sales to salons and beauticians.

Many of these companies cater to the growing demand for natural and organic personal-care products. There is a burgeoning trend among black women to wear their hair ‘naturally’ as opposed to using relaxers and synthetic hair.


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anonymous asked:

so what is your skincare routine?

bear with me it’s complicated! also please note that this is just what works for me.  i have oily, sensitive skin with post-acne marks, large pores, dullness, and cystic acne on my chin.  what is good for me might not be good for you!


1.  cleanser:

biore blemish-fighting ice cleanser

2.  toner:

 boots botanics all bright toner

  • OR if my skin is irritated - simple soothing alcohol-free toner

3.  moisturizer:

  neutrogena oil-free moisturizer w/ SPF 35

  • OR if my skin is red - eucerin daily redness relief moisturizer w/ SPF 15
  • OR if my skin is dull - aveeno positively radiant moisturizer w/ SPF 15


1.  cleanser: biore blemish-fighting ice cleanser

  • OR if my skin is congested - mario badescu acne facial cleanser

1.  exfoliant (if it’s monday, wednesday, or friday):  st. ives bright and even scrub

  • OR if my skin is congested: neutrogena acne stress control scrub
  • OR if my skin is irritated:  neutrogena naturals purifying scrub

2.  toner:  simple soothing alcohol-free toner

  • OR if my skin is congested - a homemade mixture of 2 parts water and 1 part apple cider vinegar

3.  all-over treatment:  prescription retinoid (called Adapalene) and clair-ity 25% vitamin c serum

4.  spot treatment:

  • prescription benzoyl peroxide cream for prominent blemishes
  • prescription clindamycin liquid for deep, congested blemishes

5.  moisturizer:  neutrogena rapid tone repair night moisturizer and olay total effects anti-aging eye cream (this is just to moisturize; it doesn’t treat dark circles or anything)

  • OR if my skin is irritated (usually after I use the acne scrub and ACV toner):  palmer’s cocoa butter night renewal cream
  • OR if I’ve got acne:  boots expert anti-blemish night moisturizer

once a week:

aztec secret indian healing clay mask w/ apple cider vinegar

this is a lot and i know it sounds pretentious but i’m really keen on skincare!  i’ve done my research in order to construct this regimen.  i also go to a dermatologist every few months to get extractions or procedures (light/heat therapy).


a few of the magical gifts i received for my birthday. although material objects have much less importance than relationships and experiences, the amount of thought that went into these presents were just another reminder of why i have the most amazing people in my life.

homemade plant shelves from my dad, my very favorite aromatherapy blend, a new plant friend - these are just a few of the physical manifestations of love i was blessed with.

follow me on instagram: earthlingjaidynn
to get the full details of what is in the picture above. 💞

Skincare tips ✨💧

1. Always keep a bottle of water bottle nearby. Hydration is 🔑, your skin will thank you!
3. Honey + green tea=a mask that will reduce dark spots and acne
4. Exfoliate 1-3 times a week, get rid of that dead skin/sebum build up 😷
5. Coconut is great for your skin + removing makeup! (Use it wisely tho, could clog up your pores)
6. You can never go wrong with face masks!!! Treat yourself to a nice face mask every now and then
7. Cut toxic people out of your life and remember to moisturize daily
9. In my opinion lush has the best skincare products, all organic and they’re cruelty free🐶
10. Change your pillow cases regularly if you don’t already
11. Sunscreen is your best friend, always apply before leaving the house to protect your self from harmful sun rays/premature aging🌞
12. I know y'all have things to do but get at least 7 hours of sleep to rejuvenate your skin!
13. Pat your face dry instead of rubbing when using a towel.
14. Listen to music and chill and try to keep the stress minimal, this will do wonder for your skin
15. Rose water is bomb for your skin and the scent is a bonus 🌹
16. Your skin is an organ so it will reflect the state of your insides, eat beneficial foods and drink plenty💧💦🍎🍉🍓🍒

Updated Perfect Skin Routine

This is obviously the most unflattering selfie of all time, but I wanted to post an unretouched picture of my skin after 8 months of using Paula’s Choice skincare. I started on Oct. 18, with my major concerns being cystic acne, oiliness, pore size, dehydration and dullness. However, like last time, I’m making recommendations for all skin types. As always, use this link to get 10% off your order:

Before bed:

-Cleanse with Hydralight Cleanser. This is a great option for all skin types, but especially sensitive and oily skin. It doesn’t foam, which I love because I find that non-stripping cleansers prevent my skin from overproducing oil. Since Paula is discontinuing her Hydralight line, the giant 16 oz. bottle is under $22. If you miss out on Hydralight, go for one of the Redness Relief cleansers ($17), whose ingredients are super similar. There is a Redness Relief cleanser for oily skin (which is closer to Hydralight) and one for dry skin, which is milkier and lathers slightly.

-I will never be a big proponent of using toners because there is nothing in a toner that isn’t in your serum or moisturizer - it’s basically just $20 for a bottle of water plus some beneficial plant extracts and fillers. But…I’ve started using one. I love the Redness Relief toner for oily skin. I find that it genuinely calms down inflamed and ruddy skin. Also for my trans sisters who are looking for a good aftershave - this is the one. The RR toner geared toward dry skin has a few extra silicones and emollients. Some people are fans, but it’s not my thing - the one for oily skin works for all skin types.

-I prefer BHA (salicylic acid) exfoliants over AHA (glycolic, lactic acid) exfoliants for myself, since I have oily skin and huge pores. BHA cuts through oil and shrinks pores - two things AHAs can’t do. However, for people with dry/dehydrated skin and those with a BHA allergy, AHA is amazing at restoring the skin’s natural moisture barrier. Both AHA and BHA exfoliants are equally potent, depending on concentration, at treating acne and wrinkles and sloughing off dead skin cells to reveal smooth, glowing skin without the use of a scrub or physical exfoliant.

Every night, I use the 2% BHA liquid ($28), splashing some into the palm of my hands and smoothing it all over my face, avoiding my lashline but being sure to spread some onto the milia on my eyelids. Paula also makes a gel version if you prefer that over liquid, plus a lotion version for dry skin sufferers (the liquid is the intensest and fastest-acting of those three). For those with very sensitive skin, Paula makes a 1% BHA in her Redness Relief line ($26). For people with moderate acne, the Clear Regular Strength exfoliant with 2% is a good option. For those with severe acne, there is the extra-strength version.

AHA lovers should go for the 8% AHA gel ($28), using it 2-3 times per week. If the concentration is too low, a 10% liquid is available for $35 as a weekly treatment, and for those with sensitive skin there’s a daily 5% treatment for $32.

Once per week, I use the 4% BHA foam ($35). I’m obsessed with this stuff - it’s amazing for the areas I have the biggest pores and where I’m most prone to breakouts, like my nose and hairline, respectively. It’s easy to overuse it - I don’t have sensitive skin at all but when I use this treatment too often my nostrils get flakey, so be careful. But this exfoliant is heaven for white heads, big pores and acne.

On cystic breakouts, I use one of two treatments: the BHA 9 Spot Treatment ($42) which is AMAZING for blackheads/clogged pores/whiteheads; or the way more reasonably-priced 5% benzoyl peroxide treatment ($18). There’s a regular strength (2.5 %) version for the faint of heart.

On the acne on my body (this is especially for anyone who shaves or waxes their privates, etc.) I use the 2% BHA Body Spray ($24), although people suffering from dry skin or keratosis pilaris will love the 10% AHA Body Lotion ($27). I hate its texture - it goes from thick lotion to watery liquid as you spread it, which a lot of people love I guess. The BHA version ($25) might be better, depending on preference.

-I switch around between three serums: the Redness Relief serum ($32) which everyone is obsessed with - it’s amazing for dehydration, dryness, redness, acne, etc. - and two retinol serums: the amazing 1% retinol treatment ($55) and the lighter Resist retinol serum ($40). Retinol is an amazing anti-aging treatment for pores and fine lines, as well as other skin texture issues like acne scarring. If you have dry skin and want an all-in-one anti-aging treatment moisturizer, try the Resist Intensive Repair Cream ($32).

I mix three drops of the Resist Moisture Renewal Oil Booster in with my serum every night, in place of a moisturizer. Not only does it keep my skin moist, but it also helps calm down my sebum glands to prevent excess oiliness. It contains all my favorite oils, from argan to sunflower seed. It’s important NOT to apply the oil directly on the parts of your face prone to white heads (I make sure it doesn’t really touch my nose).

For anyone who has dull, discolored skin a few drops of the Vitamin C15 Super Booster helps brighten and correct the complexion. I have some dark spots and hyperpigmentation from sun damage on my ass, and my roommate has severe hyperpigmentation on her face from being on wonky birth control. Both of us use the Super Booster every night all over, but we apply the Resist Dark Spot Corrector with 7% AHA directly on dark patches.

If you need a moisturizer at night, there’s a ton of options. The $28 Redness Relief moisturizer (dry/oily) is my fave and a no-brainer, but check here to take your pick.


-I usually don’t cleanse in the daytime unless I’ve fallen asleep without cleansing, which obviously is something none of us should be doing. I prefer to just rinse my face in the shower (never with hot water, which can bust your hydrolipidic film). Then I just tone and slap some of the Redness Relief serum all over.

-Everyone needs a sunblock. If you’re using a retinoid, exfoliant, or skin brightener, your skin might be more sensitive to sun damage, which obviously defeats the purpose of using any of those treatments. People with sensitive skin, and really anyone else, will love the $28 Redness Relief sunblocks (dry/oily). Even people with sensitivities to silicones and sunblocks tend not to have reactions to these formulas, so I don’t often recommend other formulas. But! Hydralight sunblock (also $28) is a terrific alternative for oily skin that needs light moisture, and for very dry skin I love the Skin Recovery SPF 30 sunblock ($28). All of them make amazing primers for foundation, but my personal favorite for oily skin is the Super Light SPF 30 formula ($32). However, Super Light is very drying and it leaves an obvious grey cast on dark skin, more so than Paula’s other sunblock formulas. @agavehoney has some smart hacks on how to prevent sunblock from making dark skin appear ashy. Be sure to encircle your sunblock around your eye area as this skin is the thinnest and most prone to damage, discoloration, and wrinkles.


🌱 Micol Sinn’s Giveway 🌱

I’ve reached 5k and i’m so grateful for all your love and support so I’ve decided to have this little giveaway and give you a chance to win some of my favourite beauty products and art supplies! 


 must be following me (please follow if you actually enjoy my blog!)

♡   must be following me on instagram: @micolsinn (same as above)

♡  subscribe to my youtube channel: micol sinn (same here)

♡  reblog this post as many times as you want (likes only count as bookmarks)

♡  no giveaway blogs


🍃 Moleskine Watercolour Notebook (pocket size)

🍃 Winsor & Newton Cotman watercolour sketchers’ pocket box

🍃 Copic Ciao marker -6 color set- (pastel)

🍃  Lush bath bomb: Sex Bomb

🍃  Lush bath bomb: Sakura

🍃  Lush shower gel: Beautiful

🍃  Lush face mask: Don’t look at me


☼ If any of the bath bomb won’t be available,the winner will get to choose a different bath bomb (of the same price) and the same goes for the rest of Lush’s products in the giveaway  ♡

☼ The winner will be chosen using a random generator.

☼ I will send a message to the winner, the name won’t be announced publicly without the winner consent

☼ Despite the title,also boys can partecipate to this giveaway obv!!

☼ Winner will be announced on 14 April 2016 

☼  Message me for any question!


It’s all about beach-inspired tones and beach-proof skincare for me right now.

#Shiseido Sheer and Perfect foundation
#LaMer The Illuminatinb Eye Gel - doesn’t give my sensitive eye area rashes or milia!
#Kiehls Ultra-Light Daily UV Defense - turn in an old/empty bottle of sunblock for a free sample tube of this lightweight classic from now til 30 April; it’s got PA++++
#NARUKO Apple Seed and Tranexamic Acid Serum - this drugstore serum is affordable and contains an impressive 3% tranexamic acid to block melanin synthesis and quickly reduce dark spots and scars; highly recommended!
#MAC Lustre Drops in Pink Rebel
#NatashaDenona All Over Glow
#NatashaDenona Green-Brown 28 Palette
#Dior Vernis in 157 Lovely - translucent seashell pearl

#makeup #skincare #serum #sun #sand #suncare #eyeshadows #palette #strobing #eyegel

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When my family hurts. I hurt. My cousin her boyfriend and their 4 children are homeless. Even if you can’t donate can you please repost. Anything is greatly appreciated! #gofundme #FlawlessSkin #Skincare #Entrepreneur #NoFilter #Makeup #Healthy #Love #LoveYourself #SelfLove #Happiness #Namaste #BlackGirlMagic #NaturalBeauty #ThirdEye #Consciousness #Balance #Enlightenment #PrayForLouisiana

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Millie Mackintosh, Ashley Roberts, Portia Freeman, Roxie Nafousi and Daisy Lowe dared to join our ‪#‎ImIn challenge and started their day off unlike anything else at our Daybreaker energising morning rave! With Pep Start Eye Cream you’ll want to get involved too! Are you ready for anything? Learn more: