Sandra Choi

Sandra Choi

“I think every girl desires a Cinderella moment in their lives. This story ignites a love affair and fascination with shoes that never dies. The power they have to transform is instilled from a young age and the fantasy remains alive forever. I wanted to create a shoe that felt magical, with alluring sparkle and a feminine, timeless silhouette evoking those childhood emotions.” -Sandra Choi, Creative Director Jimmy Choo

Sandra Choi’s Moment at Jimmy Choo

Photo by Tim Jenkins

The Bergdorf Goodman shoe salon was abuzz on a Thursday afternoon earlier this month as dozens of shoppers crowded around a large display of Jimmy Choo resort styles.

A well-dressed woman sipping champagne showed off her glittering new Choos, which had just been autographed by Sandra Choi, the brand’s creative director. “I’m going to sleep with your shoes tonight,” the woman’s husband told Choi. “Good for you,” she responded enthusiastically.

This was Choi’s breakout moment, which had been in the making for two decades.

“Being here at Bergdorf, I feel like I’ve arrived,” she said.  For More

Chinese celebrity Shu Qi attended Jimmy Choo's Spring/Summer 2012 showing of their footwear and accessories in Milan last Saturday and met with the brand's Creative Directors Sandra Choi and Simon Holloway.

About Shu Qi, Jimmy Choo’s CEO Pierre Denis said: We feel honored that Miss Shu Qi attended our show and we look forward to greater cooperation with her.”