Redchurch Street

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LONDON: Redchurch Street

I was in London for a quickie last weekend. I wanted to check out the East End (Shoreditch, Hoxton) since all the “cool kids” and blogs where talking about it. Art/Shop/Coffee/Design/Etc… - this is where it’s happening and Redchurch Street is just the “hottest” strip in the Hottest Hood at the moment. To my surprise I really enjoyed this little street. For the moment anyways, it retains some of the area’s gritty charm with a smattering of some really awesome shops. The gentrification beast cannot be escaped however so I suggest you visit ASAP b4 it bites…

where to stay? The HOXTON HOTEL is a 5 minute walk away. I really LOVE this hotel. The rates are reasonable (for London), beds are super comfy + the service is friendly (again - rare for London).

a pretty good “Street View” guide was issued by Wallpaper* Magazine earlier this year that acts a good visual and written reference.

the world’s 1st “Pop Up” mall called BOXPARK has set up just south of this street and is worth a look when in the hood. Yes, its a tad “chain” heavy but the concept of shipping crates turned shops/cafes is a winner.

MY FAVS;

AESOP love their stuff. PLease come to Toronto!!!!!

AUBIN & WILLS really cool wo/menswear + a basement cinema.

ALLPRESS ESPRESSO is a great place for a cup.

STORY DELI I really like the decor and the pizzas are interesting and delicious.

images via: myself (1st, last) wallpaper + the Londoner.

Seek No Further

Fruit Of The Loom - the go to for sweatshirts and tees back in the day right? Well their new venture, Seek No Further, is set to bring them bang up to date in 2K14. With Dorothée Loermann, formerly of Surface to Air, on the design front, the brand’s premium line mixes traditional know-how with cutting edge technology. Catering to the boys and the girls, the collection includes sophisticated staple pieces which aim to seamlessly fit into your ‘work and play wardrobe’.

Being “conceived for an intelligent, creative, design savvy audience,” naturally WAH boss lady Sharmadean Reid features in the ad campaign, amongst a line up of serious London talent. Not being content with just that alone, Sharma spun the decks at the pop up store opening on Redchurch Street last Thursday 13th March. 

Having already launched a store over in Berlin, we’re sure it’s gonna be a great success here too. 

To find out more, head to Seek No Further or follow @seek_no_further on Twitter. 

Our fashionable neighbour(hood)

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Newspapers have recently realized that rents are cheaper in the East End and that as a result, fashinable and edgy stores are making their way out east.

First out was the Evening Standard last year, which predicted “Shoreditch to become a mini-Bond Street as luxury brands move in” on the back of a few high profile names planning to set up stall here:

Shoreditch is set to be home to a “mini Bond Street” as luxury fashion houses Christian Louboutin, Ralph Lauren and Vivienne Westwood home in on London’s east end, setting the stage for a possible doubling of rents over five years.

The three fashion houses, which have sites in high-end areas of London’s traditional West End shopping district, are among luxury retailers targeting the once down-at-heel Shoreditch to capitalise on its edgy image, lower rents and increasingly affluent population, sources said.

“It is a bit like the Meatpacking District of New York,” John Lovell, a Shoreditch landlord of five properties, told Reuters, referring to the Manhattan neighbourhood transformed by an influx of high-end boutiques and restaurants in the 1990s.

Then The Guardian joined in this January in proclaiming “Redchurch Street reborn as designer shopping draw on London’s grittier side” and checking off:

Margaret Howell and the shoe designer Tracey Neuls are the latest to open branches, joining APC, Sunspel and Aubin and Wills on a street whose turbulent heritage is an attraction to brands craving rebellious cool. The darkened and stripped-down shop space at the menswear store Hostem resembles the artisanal galleries that until recently could be found in greater numbers.

Such are the expectations that the area is on the way to becoming a retail centre of deliberately tattered “East End chic”, that there are rumours about the imminent arrival of even more luxury brands – Christian Louboutin and Gucci. While Prada has denied it is planning to open a store, sources say Paul Smith, Ralph Lauren and Vivienne Westwood have been scoping out the area.

Helpfully the Guardian also provides a photo gallery of the hipster hangouts (from which the above picture is quoted).

Yet the most original, fun and creative retail change has been the opening of Boxpark next to Shoreditch High Street Station, where old shipping containers have been stacked to form what’s been called “the world’s first pop-up mall”. Its mix of food, fashion and frivolous retailing (even an amnesty shop!) are worth a trip next door to us.

It may not be Bond Street - and hopefully it never wil be - but its another phase in our neighbourhood’s constant evolution and change.

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In case you hadn’t heard, for his first solo exhibition, photographer/ director, Thomas Knights is rebranding ginger in a ground breaking stills and video exhibition which is quickly gaining worldwide attention ahead of its December premiere at The Gallery on Redchurch Street, Shoreditch.

With a recent 8-page spread in Attitude magazine, RED HOT celebrates red-haired male beauty whilst attempting to reverse the stigma attached to ginger men in the UK and is supported by the Anti-Bully Alliance. The appeal of a red-headed lady has long been known says Knights and “it’s time to flip it on its head” .

From the UK to Australia to LA via NY, it continues to get hotter as RED HOT grabs the attention of ginger funny man Conan OBrien...

For RED HOT sponsorship opportunities please get in touch withadele@shootgroup.com / 0208 4429171

RED HOT exhibition opens 16th – 21st December 2013
The Gallery, Redchurch Street, Shoreditch