“it’s a long story,” though. how long do you think he’s talked about it for? do you think he goes into detail about how it started, about why we did it, why we chose it, what we were thinking? does he talk about all the radio stations he’s heard it on, how many countries have played it, how many stations have played it more than once within an hour because we’ve been so insistent that they do? do you think he talks about how amazed he is, and how overwhelming it is that we drum up this kind of support all by ourselves? do you think he makes quips about how we do better promo than their own team does? how big do you think he smiles when he tells people about it? we’ve done some incredible things for them, but i really think this is something that they will never, ever forget that we did for them, and i think louis knows that and i think he really, really appreciates it, and i think he tells anyone who will listen.