'We’re very active in digital. I have Rap Radar, [Danyel] has a tumblr with over 100,000 followers. We live, breathe, and eat off social media. We’re in the conversation. We know what’s going on. But we feel like there’s still a place for the print medium if it’s done in an innovative way. That costs money, and a lot of people don’t want to put money into it because it’s easier to put money into the digital space. We understand [though] that the audience still wants things of quality.'