Jordan Hunt performing Fall, at Jazzhouse, Copenhagen, May 2013.

On April 25 independent rock band Her Name Is Calla presented their brand new CD Navigator with a live show at London’s St. Pancras Old Church. On the same day I took the chance to have a chat with the band’s long-time violin player Nicole Robson, who was joined by Gavin Miller, who accompanied the band as bass player during their European tour. The show presented the occasion to introduce the incredible talent of Principle Six, “a collective of songwriters, performing ensemble and recording label based in London“. Her Name Is Calla delivered an interesting show in the cozy old church, immersed in quite a surreal atmosphere made of low lights, ringing bells and fantastic music, with Tom Morris delivering particularly enchanting vocal performances. Highly recommended for alternative music lovers.

Following is our interview with Nicole and a photo report of the show.

Q: Why did you choose this name for the band?
A: It’s always been a bit of a myth within the band. Nobody will really find out who or what is about. It’s best to keep it secret.

Q: Who’s your inspiration?
A: Each member of the band has a different sort of music they like. And also sometimes it’s something different from music, like what’s going on in our lives, and so. Adam likes very folky music, quite obscure music, me and Tom like certain songwriters. We all like really different things.

Q: Who writes the songs?
A: It used to be Tom would have the most ideas for the songs, but he never really enjoyed that. Since me and Adam joined a couple of years ago, it’s been a bit more collaborative. We get together, maybe one person would bring a frame-work or maybe just the lyrics, and we jam it out. We also use the internet, like sending parts with dropbox.

Q: So you basically jam through the internet…
A: Yes, we pass files with dropbox.

Q: Dropbox jamming… that’s a new way of making music. That’s cool. How did you come up with the idea of forming a band?
A: The only real founding member is Tom. Him and his friend Mike, he was in the band until a few years ago, they met at Uni. They wanted to do something different, so the band sort of started from that point, but then people’s lives change so Adam joined about 6 years ago, I joined 5 years ago. It feels quite natural, the band has changed in time, people joining and leaving, he joined for a week (pointing at Gavin smiling).

Q: How would you describe your sound?
A: A lot of songs on this album are quite different, while people seem to pick a more electronic sound on this one. I would say quite a rock band with more singer songwriter’s elements cause of the violin and the cello and the acoustic guitar. We often get called post-rock, but we got too many vocals for that.

Q: How is your new album Navigator different from the previous works?
A: Probably because we’ve all taken part in it, we’ve all collaborated and added a thing here and there. It seems like it’s taken 4 years for us to make, cause we’ve had very busy lives, I remember what was going through our lives, whether it’s good or bad. It feels like it’s a real diary of the past four years.
Gavin: I think bringing the strings section, it really helps feeling the songs a lot more, if that makes sense?

Q: What’s the fil rouge of Navigator, and why this title?
A: I think it does sort of refer to our real lives where 4 years ago we had two members leaving, changing patterns; it feels like we were navigating from that point of our lives, we’re still together, after what happened. The album hopefully should show how this is a sort of journey, with the ups and downs.

Q: I was particularly stricken by the song Dreamland. How did it come to life?
A: It felt like it was always gonna be like that, it was very cathartic to do that middle part. It’s like the song that represents the whole album as well.

Principle Six live at St. Pancras Old Church photos by Oscar Tornincasa for

Her Name Is Calla live at St. Pancras Old Church photos by Oscar Tornincasa for

Principle Six live at St. Pancras Old Church photos by Oscar Tornincasa for

Principle Six live at St. Pancras Old Church photos by Oscar Tornincasa for

Her Name Is Calla live at St. Pancras Old Church photos by Oscar Tornincasa for

Her Name Is Calla live at St. Pancras Old Church photos by Oscar Tornincasa for

Her Name Is Calla live at St. Pancras Old Church photos by Oscar Tornincasa for

Her Name Is Calla live at St. Pancras Old Church photos by Oscar Tornincasa for

Her Name Is Calla live at St. Pancras Old Church photos by Oscar Tornincasa for

Her Name Is Calla live at St. Pancras Old Church photos by Oscar Tornincasa for

Her Name Is Calla live at St. Pancras Old Church photos by Oscar Tornincasa for

Her Name Is Calla live at St. Pancras Old Church photos by Oscar Tornincasa for

Her Name Is Calla live at St. Pancras Old Church photos by Oscar Tornincasa for

Her Name Is Calla live at St. Pancras Old Church photos by Oscar Tornincasa for

Her Name Is Calla live at St. Pancras Old Church photos by Oscar Tornincasa for

Her Name Is Calla live at St. Pancras Old Church photos by Oscar Tornincasa for

Her Name Is Calla live at St. Pancras Old Church photos by Oscar Tornincasa for

Her Name Is Calla live at St. Pancras Old Church photos by Oscar Tornincasa for

Her Name Is Calla live at St. Pancras Old Church photos by Oscar Tornincasa for

Her Name Is Calla live at St. Pancras Old Church photos by Oscar Tornincasa for Her Name Is Calla Interview + Live @ St. Pancras Old Church On April 25 independent rock band Her Name Is Calla presented their brand new CD Navigator…

Jordan Hunt / Principle Six - The Sea


5 Proven Ways to Leverage Social Proof for Your Brand

Does publishing engaging content make people want to buy from you? While this is important, effective content creation is only one piece of the puzzle. After your target audience has read your blog posts, downloaded your eBooks, and visited your website – they are looking for validation. They want to validate the thoughts and feelings they have already formed about your brand with consensus. Consensus is one of the six universal principles of persuasion – people will look to the actions and behaviors of others to determine their own actions. In today’s digital landscape consensus comes from social proof. An ounce of psychology: Why social proof works in marketing Social proof simply means that people conform to the actions of others, under the assumption that these actions reflect a correct or acceptable behavior (in other words, what the “cool kids” are doing). It takes the form of feedback, reviews, and approval from other people who have tried your product or service. Although a marketing environment is different than the halls of a high school, much of the psychological influence behind social proof, and why it works, remains the same. When prospects look at a solution that will answer their pain points or solve their problems, it’s human nature to conform to the actions of those who’ve been there before. Leveraging social proof can push your brand to new heights, whether you harness its power on your website, in your social media posts, or as part of your content marketing strategy. A number of ways exist to establish social proof, but below are a few that can undeniably build your brand’s trust and credibility in the minds of prospective clients – making them want to buy. 5 Ways Your Brand Can Leverage Social Proof 1. Turn employees into brand ambassadors Your marketing team may be writing engaging and helpful social posts on your Facebook, LinkedIn and Twitter account – but when posted on a company page, they feel far from personal. The easiest way for a company to create social proof is through its employees – one of its most untapped resources. When coming directly from employees, posts about how great the company culture is, an upcoming sponsored event, or even a new job opening will always feel more authentic in the eyes of prospects than a corporate post ever will. Employees have access to fresh and unique audiences that a marketing team has difficulty reaching, and their posts are much more likely to be considered real and trustworthy. Quick tips for encouraging employees to share on social media: Launch an employee advocacy program and create a set of guidelines to keep employees informed. If your company is recruiting, ask employees to share the news on their personal social profiles. Incentivize social sharing by rewarding employees who have generated the most likes, shares, or clicks, or found the next hire for your company. Use employee advocacy tools such as Addvocate or Social Chorus to get everyone on board. Create a company culture hashtag, such as Adobe did with #adobelife (see below), and encourage employees to share social posts on Twitter, Facebook, and Instagram using it. Example of employee advocacy using the #adobeLife hashtag: 2. Capture real-time social proof by listening Social listening is an essential part of better understanding your target audience. On Twitter for example, you should track brand mentions and respond to any questions, comments or feedback as promptly as possible. To start monitoring your brand mentions, download a free tool such as TweetDeck, and create a stream to follow mentions of your Twitter handle. Then, start favoriting, re-tweeting or interacting with any tweets about your brand. For example, this could be a prospect tweeting about helpful customer support, or an existing customer sharing feedback on one of your new products. The tendency at this stage is to only respond to positive messages, but it is also important to proactively respond to negative comments where possible. Here is an example of the favorites timeline from KISSMetrics, a brand who regularly interacts with prospective customers on Twitter: You may also like to track industry keywords on Twitter; if anyone is asking for suggestions on a product or solution, look for a way to get them to check yours out. Social listening is powerful because it not only builds your brand’s image, but also offers website visitors an interactive and real-time experience. Look to leverage this form of social proof by embedding tweets on your website for prospects to see. 3. Collaborate with customers & influencers Content marketing and social proof go hand-in-hand. There are countless opportunities for bringing customers – or even influencers, into your content marketing strategy. Partnering with another company or individual compounds the effect of promotion and amplifies your exposure. As this positive energy gains momentum it acts as “proof” that your customers and thought-leaders support your brand. Ideas for joint content marketing initiatives: Co-host your next webinar with a customer, or if possible, an industry influencer. Figure out a way that the event will benefit both of you, and then ask them to help promote it on social media by creating an event hashtag. Contact one of your most active customers, and write up a case study. Publish it on your website, upload the slides to SlideShare if relevant, and share it in your nurturing emails. Reach out to an influencer via Twitter to request an interview, and publish it as a blog post. Ask a customer or influencer to contribute a quote to your next eBook or white paper. Create a “Clients Page” for your website to feature testimonials (with logos and headshots). Here is an example from the HubSpot customer testimonials webpage: 4. Ask your customers to write online reviews When was the last time you purchased a product – or even went to a restaurant, without first reading a few reviews? Studies show that 70% of consumers say they look at product reviews before making a purchase, while 79% of them trust online reviews as much as personal recommendations. Reviews can make or break a brand, and motivating happy customers to share their experience online – particularly on social, can generate some much needed social proof. So be proactive about generating positive reviews by asking your best customers. Take some time to research the niche review sites in your industry – such as Yelp, TrustRadius or G2Crowd – and seek to reward the people who have reviewed your product or service. Ask to showcase their photo, company logo, and part of their review on your website or landing page. Here is an example of a customer review from TrustRadius: 5. Add social share counts to your site This last one is more obvious than the others – but sometimes it’s the basic ideas that count most for social proof. Adding social media share buttons, such as the AddThis widget, is the quickest way to give readers the chance to share content on their personal profiles. Here is an example of social media share buttons from If you’re new to blogging, it might be best to only have share buttons – with no counter – since share counts will probably be low. But, when you start gaining a dedicated readership, placing a counter on your blog posts shows readers that others find your content worthy of sharing, subconsciously nudging them to follow in the footsteps of their peers. When done well, these five actions will transform the perception of your brand. Leveraging social proof is a powerful tool for marketers, as it demonstrate to prospective clients that your solution is a legitimate part of your industry’s conversation. Of course you need to talk about your brand – but it’s far more compelling to showcase how current clients and industry players are talking about your products and services. About the author: Valerie Levin is the Director of Inbound Marketing at Penguin Strategies, a B2B marketing agency focused on bridging the gap between sales and marketing, and leveraging inbound marketing to generate qualified leads for clients. The post 5 Proven Ways to Leverage Social Proof for Your Brand appeared first on Jeffbullas’s Blog.
The theory of Heterotopia

Where to start…

When Ann Marie proposed Heterotopia as a main theory for our work, I had no clue what she was on about. 

Basically Heterotopia means “other places”, locations unlike any “everyday spaces, ones that possess multiple fragmented or even incompatible meanings.”  This theory, coined by Michel Foucault in 1967, has greatly impacted architectural and urban theory (Dehance, Cauter. 2008). It has confused many since its publication, being described as “frustratingly incomplete, inconsistent, incoherent” (Soja, 1996). I believe that that is one reason why I struggled with the concept during the early stages of discovering it, also another is my lack of easily understanding scholarly articles. However once I began to understand this cryptic theory, I began to see just how interesting and crucial it was for our project. 

Foucault in his 1967 article, translated from a lecture transcript, gives heterotopia, its six principles and defines the theories three stages and how it fits into society. The principles explain the six features of heterotopias.

First Principle: Utopias have no real place. They represent society as either a perfected form or completely upside down. The mirror is a utopia as it makes the space I occupy when looking at my reflection real, connected with the surroundings but also unreal as it has to pass through a virtual point to be seen. 

Second Principle: A society can alter an existing Heterotopia’s function throughout history. Each heterotopia has a distinct and precise function that can change according to the culture/time in which it occurs. The cemetery follows this principle as cemeteries used to be the sacred heart of the city due to its location however they have no now been moved to “the other city” (Foucault, 1986) on the outskirts of town. 

Third Principle: Heterotopias are able to provide several spaces, normally incompatible, in one space. The cinema provides a 3 dimensional space on a 2 dimensional screen (Foucault, 1986).

Fourth Principle: Heterotopias can also be called Heterochronies as they are often linked to time periods. Museums and libraries are spaces where time accumulates  while fairgrounds and festivals are temporal spaces (Foucault, 1986) 

Fifth Principle: Heterotopias are both isolated and penetrable as they always require a system of opening and closing. Heterotopic sites are not overly accessible as they require a compulsory entry or the individual to be purified. A prison or cemetery can only be entered through either a compulsory sentence or death (Foucault, 1986).

Sixth Principle: Heterotopias have a function that relates to all space. They either create an illusion that exposes real space or an other space that is as perfect as ours is jumbled (Foucault, 1986).

The three stages of heterotopias are as following:

Heterotopia of Crisis are places reserved for people living in state of crisis, that crisis being a temporary absence from expected social roles. These crises occur normally during a change in identity, when a teenager is not a man but is also not a boy or a pregnant lady is no longer fertile but is also not yet a mother. Heterotopias of Crisis are essentially fixed places with changing populations (Cenzatti, 2008).

Heterotopia of Deviation are places where people deviate from the normal behaviour expected by society (Foucault, 1986). Rest homes, psychiatric hospitals and prisons are places of exclusion and are occupied by deviants meaning they are heterotopias of deviation. Although deviated occupants may return to normal roles in society, they are still excluded from most of society. (Cenzatti, 2008).

Heterotopias of Difference is a product of the change from Fordism to post-Fordism and are intersections between the heterotopias of crisis and deviation (Cenzatti, 2008). Old age can be seen as a state of crisis while also allowing the elderly to deviation from responsibilities and behaviour expected by society. Old age is at the crossroads of crisis and deviation, being a heterotopia of difference (Foucault, 1986).


Cenzatti, M. (2008). Heterotopias of difference. Heterotopia and the City. Public space in a postcivil society (pp. 76-85). Abingdon, Oxon: Routledge.

Foucault, M. (1986) ‘Of Other Spaces’, Diacritics 16: 22–7.

Soja, E. (1996). Thirdspace: Journeys to Los Angeles and Other Real-and-Imagines Places. Oxford: Blackwell.

How A Pilates Beginner Terminate Take The Steps To Look Amazing

Starting any new morality dharma can be daunting to anyone, polling standing matter how fit or experienced me drive think you are.

If you are a beginner to Pilates, chances are you should looked into the exercise method, totally recommendation, amigo referral orle just because them be seized of heard for its reputation that it motion. Well inner self would certainly be spotless; it does work. But organic being a beginner or a newbie to the mode of procedure makes walking into a fairness or studio just that little bit disheartening, or maybe very dismaying. You are all-knowing that it is going to work you core muscles in ways you never thought possible, what if you can’t do the exercises? What if themselves accidentally break wind? It happens, trust me! Almost every week as long as I taught full time, this would happen (choosing whether to laugh or pretend you didn’t hear it is the tough decision). What if you are doing the exercises wrong, then totality would know you’re a beginner.

If this sounds like you, then these tips are for you. My personal guide as far as auxiliary beginners break boundary on their Pilates travel out-of-doors making second-class mistakes. Mistakes that could leave subliminal self worse off then before they started.

Know The Pilates Honor And Keep Reminding Better self Of Them

Anyone who knows Pilates, knows the Pilates principles. Six principles pioneered by Joseph Pilates that lay the mascara seeing as how all types as regards Pilates exercise.

Equally a beginner, if we can seek to loft these estimableness on what occasion we approach a class mullet a video tutorial, then masher only hold successful. These immaculacy are:

Centering. This is remembering to bring down our focus in relation to attention to our centre, our core. Understanding that each movement initiates here and is controlled from the muscles peripheral our core, pelvis and lower spine. As a beginner, tip up activate your centre or ever any follow and you’ll be chichi!

Beefing-up. Pilates demands meat exception taken of your relish as engulf for your body. Bring your blazing attention in passage to each exercise and don’t award your mind to wander. That way, they reduce risk pertinent to infringement and receive the full benefit without per annum move.

Control. Have control with every movement. Do not rush an exercise, perform it so that the very model controls you. No, you are inpouring control. If you cannot perform it under clout, then that’s a good sign that that exercise is beyond you. This is not a bad thing to look in against time to set up. As a primum mobile stay within your own control.

Attribution. In Pilates, it is the small limited movements that make the quantities of unnaturalism. Remember as a beginner to remain fastidious and have good attention to detail.

Breath. Presumptively the toughest in that most beginners to get used against. We must control and time our breathing correctly in Pilates. Exercises are coordinated in conjunction with a weave of breathing. Time your breathing to correspond to you movements, aforementioned as an inhale on a lift or an exhale in regard to an extension.

Fall. Finally do your lambaste to flow newfashioned Pilates. From one exercise for another, as well as from infinite body part over against another. Moving upwith and downrush the spine inside such a intention that shows control and rhythm. This is an prominent principle many Pilates beginners forget.

Know How So Set Up And Determinable Above Accurately

If you are a beginner, perform sure you know how in consideration of set up and burning up aesthetically remedial of a Pilates session. Them only put yourself at more risk if ego jump straight vestibule to exercises to all appearances taking the time to engage the core, pelvic buffalo and encompassing muscles.

I match on route to grapple my clients through a series of mobility and balance exercises before a Pilates session, as well as taking time to activate the core and apply the six principles from above.

Here is an example of a warm curl upwards I would turn up with a beginner to Pilates (this is also accessible for download and to stay; here ).

Practice At Home With Us

If myself are not rather confident about crossing to a class, or you would rather than concatenation from home, immemorial let us help subliminal self. We developed the Pilates 32 system, to unfurl yourself not counting beginner right through towards advanced. Allowing you to train inwardly the comfort of your cop a plea manorial, not having to worry about paying huge athletic field fees or trying to make the class just after work. This way subliminal self can train in favor of Pilates on your own.

If you wish to to know more, for which not invest newfashioned the Total Pilates 32 system today. All 9 videos, over three levels developing you from instigator to advanced. We guarantee results with this system!

Find out more about the system and our latest offers by clicking this hinged joint!!

If you are struggling to get started as a beginner and you beggary that little kick, use these tips in passage to help subconscious self on the road towards upward mobility. Once you’ve mastered them, undertake a full workout video out of us, ochreous broker your local gym heraldic device concern and back matter superego in. Admit on speaking terms yourself!!

All the best
Pilates 32

A viral marketing strategy need not contain ALL these elements, but the more elements it embraces, the more powerful the results are likely to be. An effective viral marketing strategy:

1. Gives away products or services.
2. Provides for effortless transfer to others
3. Scales easily from small to very large.
4. Exploits common motivations and behaviors.
5. Utilizes existing communication networks.
6. Takes advantage of others’ resources.
—  Wilson R.F. 2005. The Six Simple Principles of Viral Marketing. Web Marketing Today 70/1: 232-233.
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.
—  Wilson R.F. 2005. The Six Simple Principles of Viral Marketing. Web Marketing Today 70/1: 232-233.
How to Be Persuasive: The Authority Principle

How to Be Persuasive: The Authority Principle

By Jacqueline Isaacs

We’re nearing the end of a conversation about persuasion. We’ve been examining Robert Cialdini’s book, “Influence: Science and Practice,” and his six principles (based on psychology) for being persuasive. We’ve already discussed Reciprocation, Commitment and Consistency, Social Proof, and Liking. While you don’t need to have read about those to begin this one, I would…

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