Phillip Toledano. A New Kind of Beauty / Филип Толедано. Новый тип красоты

I’m interested in what we define as beauty, when we choose to create it ourselves.

Beauty has always been a currency, and now that we finally have the technological means to mint our own, what choices do we make?

Is beauty informed by contemporary culture? By history? Or is it defined by the surgeon’s hand? Can we identify physical trends that vary from decade to decade, or is beauty timeless?

When we re-make ourselves, are we revealing our true character, or are we stripping away our very identity?

Perhaps we are creating a new kind of beauty. An amalgam of surgery, art, and popular culture? And if so, are the results the vanguard of human induced evolution?

“I know it’s going to be a great adventure when I get the message from Roscosmos, the Russian space agency, warning me about the hazards of being near a landing spacecraft. Some of the delights I might encounter: gamma ray radiation and being brained by a jettisoned spaceship antenna while I’m gawping slack-jawed skywards.” —Phillip Toledano


Entitled “Hope & Fear,”  the exhibit displays manifestations of  “internal desires and paranoia that are adrift in contemporary American society” via eye-poppingly striking materials like plastic dolls, hands, and machine guns. Toledano asks the viewer to wonder “What are we afraid of? What do we love? How does our society function, and what does it worship?”

Does a father fear having to provide for an ever growing brood in his household?  Is a woman obsessed with her breast size in the midst of a society that places so much value and judgement on such a small exterior detail of perceived beauty? The artist addresses these fears by attaching countless plastic baby dolls to a an actual father, or covering a woman in artificial breasts, and the results speak for themselves.  Thought provoking on many levels…

Phillip Toledano, aka Mr Toledano

*All costumes are real