Until [Apple] can master data and services — a critical component of how things work in 2013 — all that’s left for Apple is how things look and feel.

The Verge - ‘Can’t innovate anymore, my ass’: Apple’s bravado clouds the company’s real challenges

iOS 7 is, in many ways, a beautiful new foundation on which to build for the next 5-10 years. But if that beautiful new foundation’s cloud service still mysteriously loses days of work with no way to troubleshoot and no recourse, I have a very difficult time seeing how that foundation is little more than change for the sake of it.

Maybe Apple has some incredible iCloud improvements and truly new ways to work and play in iOS 7 to show off at its fall event. Why we need to wait an entire year to see some of these improvements is another mystery to solve at another time.

I have questions. An open mind, yes. But questions. Certainly more than I’ve had in recent years.

Did Apple’s Phil Schiller drop Instagram after Android launch, blaming ‘signal to noise ratio’?

Before Instagram was snatched up by Facebook for $1 billion, there was the launch of the Android version of the photo-sharing app. While we knew the release rattled the cages of more than a few iOS users, what we didn’t know was that one of them may have been Apple’s own Phil Schiller. 9to5Mac reports that one of its readers reached out to Apple’s senior vice president of marketing after noticing that his Instagram account, under the name @schiller, had vanished. Schiller allegedly responded to the user via a Twitter direct message, writing “It 'jumped the shark’ when it went to Android." 

This has several mistakes:

- Portable: I always carry a book in my purse. Yes, because I am a geek, but hey, you CAN.

- Durable: They might not last forever but I do not think your “obsolence programmed aparatus” are actually more durable than a book.

- Interactive: Well, books might not answer you but it’s part of the appealing of diving into the different worlds the pages of a book offer you. Plus you can always discuss it with other people. 

- Searchable: Haven’t you ever search a book in a book store? Come on… They are searchable, of course not in the search engine kind of concept, but it is a lot of fun to spend hours searching for something in a book store. Just try.

- Current: I-can’t-even. 

Overall, I am not against iPads or tablets or any of this things. I actually think they are great and they have their advantages. But NEVER INSULT A BOOK IN FRONT OF ME.
Apple Goes on the Defensive Against Samsung

I’m not sure which is more strange:

1) That Phil Schiller would say anything the day before a big Samsung event.

2) That Phil Schiller would say anything, period.

3) That Schiller doesn’t mention Samsung, but mentions Android.

4) That WSJ sort of throws him under the bus with their headline (and rightfully so, in this case). It’s so rare for this type of interview; normally you only see one that is heavily teed-up to help Apple in some way. The very lede: “Apple Inc. is on the defensive.” — does not help Apple in any way, shape, or form. Good for WSJ.

5) That this article has two authors — Ian Sherr and Jessica E. Lessin — and it’s less than 300 words.

I guess you could argue that Apple is fighting up here, since Android is “winning” the market share battle. But I fail to see how this statement is a smart maneuver. It makes Apple look vulnerable. Weird.


Steve Jobs And Phil Schiller Funny Moments
Schiller Says The "S" Word

Yesterday, I noted the oddities of Phil Schiller’s interview with WSJ on the eve of the unveiling of the Samsung Galaxy S4. Among them, I noted that he didn’t mention “Samsung” once, but rather only referred to “Android”. But Schiller also apparently spoke with Poornima Gupta of Reuters:

“And that extends to the news we are hearing this week that the Samsung Galaxy S4 is being rumored to ship with an OS that is nearly a year old,” he said. “Customers will have to wait to get an update.”

Schiller pointed to multiple research from third parties that showed that people who have iOS devices actually use them more than people who own Android devices, and more than half of iOS users are using the latest version of the software.

Okay, so he did mention “Samsung” here and actually called out the specific device. But this is even more strange to me. Not only did Schiller attempt to pre-empt the Samsung event by granting a rare media interview, he apparently went on what would be Apple’s equivalent of a media blitz. Two interviews in one day?!

Everything Schiller says, of course, is correct. But this still strikes me as odd and I’m not sure that any positives (maybe changing some public perception about the S4) would outweigh negatives (giving the appearance of Apple being defensive). 

[via @markgurman]


iChat WWDC 2007 with Steve Jobs