confirmed what we already knew: there’s a new MacBook Pro in town, and
it’s “extreme,” according to Apple marketing chief Phil Schiller. It’s thinner, lighter and features 4 USB-C ports which are compatible with a variety of
functions such as power, USB, or HDMI. The big news is the Touch Bar of course. Everything else you need to know including price.
Apple’s new wireless AirPods, introduced today at the launch of the iPhone 7, deliver a “magical experience,” the senior vice-president of marketing, Phil Schiller, promised.
Others, however, are not so certain.
“Sure, these things are going to revolutionize our understanding of sound transmission, but they’re massive,” says Tony Forrest, editor of Headphones Weekly, the market leader in headphone media. “How are they going to fit into anyone’s ears?”
Dana Schmasch, Chief Headphone Consultant to the White House agrees: “I haven’t seen them in person, but from the image, they seem to be about fifteen feet long. Either that or Paul Schiller is less than an inch tall, which is unlikely.”
Schmasch eliminated the possibility of the President of the United States using an iPhone 7: “Not even a blue whale has ears fifteen feet long, and certainly not the president.”
“We can ignore the comfort issue for the moment,” says Bell Fry, freelance headphone designer. “How the hell are users going to carry these things around? Do they come with an iWheelbarrow?”
“We realise the number one concern with AirPods is that they might be easily lost, by falling down a grate for instance,” said Schiller, who appeared to be disconnected throughout the launch, and frequently had to be physically rotated by staff to face the audience. “It really comes down to one word: courage.”
Before Instagram was snatched up by Facebook for $1 billion, there was the launch of the Android version of the photo-sharing app. While we knew the release rattled the cages of more than a few iOS users, what we didn’t know was that one of them may have been Apple’s own Phil Schiller. 9to5Mac reports that one of its readers reached out to Apple’s senior vice president of marketing after noticing that his Instagram account, under the name @schiller, had vanished. Schiller allegedly responded to the user via a Twitter direct message, writing “It 'jumped the shark’ when it went to Android."
- Portable: I always carry a book in my purse. Yes, because I am a geek, but hey, you CAN.
- Durable: They might not last forever but I do not think your “obsolence programmed aparatus” are actually more durable than a book.
- Interactive: Well, books might not answer you but it’s part of the appealing of diving into the different worlds the pages of a book offer you. Plus you can always discuss it with other people.
- Searchable: Haven’t you ever search a book in a book store? Come on… They are searchable, of course not in the search engine kind of concept, but it is a lot of fun to spend hours searching for something in a book store. Just try.
- Current: I-can’t-even.
Overall, I am not against iPads or tablets or any of this things. I actually think they are great and they have their advantages. But NEVER INSULT A BOOK IN FRONT OF ME.
Another reason why Apple is awesome: Senior Vice President of Worldwide Product Marketing, Phil Schiller, demos some new text transitions in Keynote 09 at Macworld 2009 and tips the hat at his friend Barack Obama.