Persona 3 The Movie meets Walkman’ Collaboration Announced

Following the release of Persona 3 The Movie #4: Winter of Rebirth in theaters on January 23, 2016, a collaboration campaign for the latest film has been announced with Sony Hi-res “Walkman” devices and headphones.

The idea for the collaboration started with the fact that Persona 3‘s hero, Makoto Yuki, is always listening to music with his headphones.

A new Chapter 4 video by A-1 Pictures (the one above) was directed by Tomohisa Taguchi, who also served as the director for the fourth movie. In the video, Makoto Yuki is seen enjoying music with his Sony High-Resolution branded “Walkman” MP3 player.

Starting with the commercial, an advertising and gift campaign are planned to be implemented, starting out on March 1, 2016. More information will be announced at a later date.

Director Tomohisa Taguchi’s Comments

“Because we were told to use a situation from the movie, we decided to use the background of the rooftop which also appeared in Chapter 4 of the series.

Becoming the director and because this is an extension of Chapter 4, please take a look.”

Up-to-date information about the campaign can be found on the official website for it.

The commercial for this collaboration was shown on channel TOKYO MX, BS11 during episode 6 of the TV anime rebroadcast of Persona 4 The Golden Animation on February 13, 2016.

This collaboration is not the announcement of a brand new product.


PERSONA3 THE MOVIE meets  Walkman  CM


Persona 3 the Movie 4: Winter of Rebirth Movie Online (2016)


Animation, Adventure
23 January 2016
95 min

“The time of destruction is coming ever closer without a doubt. It cannot be stopped.” To know death, to gaze at death, to face death. Makoto and his allies have grown through the many meetings and partings they have experienced. Their fight might not be for the sake of the world, but for themselves. Even so, they have continued to fight, believing that there are peaceful days waiting at the end of the battle. However, a boy says that destruction is the fate that humanity must shoulder. The boy they believed to be their friend tells them the truth of the situation without an emotion on his face. The season changes to winter. Makoto makes a decision in order to greet the spring that is waiting beyond…