“Brücke it’s a brand formed by a Schwarzbier and a Weissbier. Its name refers to Franz Ernst Brückmann, a german doctor who wrote a play in which the Brunswick Mumme was mentioned as a drink with miraculous effects. Thanks to this legend, the Mumme, a beer that has been elaborated in Brunswick (Germany) since 1390, became popular and expanded into new territories.”
Anna Salvador is a graphic design student based in Barcelona, Spain. Most of her work is focused on Editorial Design and Photography, but also graphic design, branding and packaging. She believes that beauty and functionality lies in simplicity and clearness so that’s what she’s trying to express in her projects.
To create a package design for the series of exotic coffees. This product is significantly more expensive than traditional ones and poorly known by an audience. Packaging has to demonstrate exclusivity and premium value of the product. It is also necessary to develop a gift box for the set of products.
Each type of coffee from this collection is produced only in certain areas and has distinct unique taste. Mystical characters of Tiki (Hawaii), Barong (Indonesia), La Tolita Culture (Ecuador), Taino (Jamaica), Mahakala (Nepal), Furisiya (Yemen) inspired us to create vivid images, closely related to the distinctive cultures of the countries-suppliers of coffee. Combination of graphics, shape of the package (tube) and technological solution (embossing, graphic paper) creates the image of a premium product. The gift box of the collection is made of wood (linden).
The Ice Cream that Understands PMS by Parker Jones
Texas-based college student Parker Jones tapped into the painful world of menstrual cramps and emotional frustration women endure monthly. Funny and cute, Jones wants you to know that the struggle is real and that your binge-friendly best friend, ice cream really does understand. With hilarious phrases, such as “I Think I’m Dying” and Don’t Come Near Me,” the ice cream containers feature seven emotional states one undergoes when PMS attacks. They read: “Day One: It’s Only Just Begun,” “Day Two: Hell Is Coming,” Day Three: Can’t Turn Back Now,” “Day Four: Only A Few More Days” Day Five: Dear God Make It Stop,” Day Six: Please Tell Me It’s Over” and finally “Day Seven: Sweet Relief.” Finally, someone is saying what everyone women is thinking.
“The Creative Team at Kate Spade Saturday was responsible for designing, writing and naming all branded materials—from price-tags to product. The following is a small sampling of what they have created.”
Allison Henry Aver is a Creative Director specializing in brand experience, design direction and creative strategy for fashion and lifestyle brands. Most recently, she was the founding Design Director for Brand Creative at Kate Spade Saturday, the newest member of the Kate Spade + Company family, overseeing the creation of the brand’s voice, identity, and personality in all channels. She led a team of art directors, copywriters and designers whose work touched and influenced all aspects of the brand — from in-store, online, advertising, content and social media.
“We created the logo and application design for ‘One Roaster One Quality’.”
Plat is a graphic design studio established in Jan 2014 by Eunji Lim, Hwayoung Lee, Hyungseuk Cho, and Sangjoon Hwang. They propose a better strategy with their specialized skills in various area include branding, exhibition, printing, packaging, and web design. They are interested in producing narratives from versatile perspective, and offering solutions for a diverse range of projects ranging from those in small local cooperation to large scale commercial work.