(by Anagrama

Carlotta is a traditional Mexican style bakery, where folkloric pastries such as “conchas”, cakes and “buñuelos” are prepared.
Our brand proposal adopts graphic styles from Mexico during “El Porfiriato”, a historical period in which the country was under the control of president Porfirio Diaz, a man heavily influenced by French customs, art and architecture. We used official documents from that era as main visual references to redesign those classic typographic styles.
The brand embraces delicacy and elegance, both represented in the subtle arrangement of flowers as the main pattern. This element rounds up our identity design proposal, integrating each piece together with a black frame to settle the movement it creates, thus preserving the brand’s delicate personality.

DESIGN STORY:  | Tumblr | Twitter | Facebook | Google+ |



Label Letters

I’ve finally created my own portfolio site which has coincided with me finishing this self initiated labelling project.

All the letters were first sketched in pencil to explore various concepts and shapes. Then each letter was redrawn in Glyphs (type design software) and decorated in Illustrator. The designs make vague references to manuscript design, Mexican sugar skulls and photos from a recent trip to Indonesia.

In other news, my Ghost Type for the for the prestigious Folio Society and House of Illustration,  2015 Book Illustration Competition, was selected as a finalist from over 400 excellent entires.

KFC [has] unveiled a completely novel concept that could impact coffee consumers and chicken bucket enthusiasts everywhere: Edible coffee cups. Metro UK released the news, noting that the cups — which are called Scoffee cups — are made out of cookies shaped like cups that have been “wrapped in sugar paper and lined with a layer of glorious white chocolate.”

The outer edible wrapper is branded with KFC’s logo, making it look like a regular coffee cup from the outside.

Via Eater. And there is more at The New York Times site

(But one note: It’s isn’t quite “completely novel” — a couple of earlier edible packaging experiments noted on Unconsumption are here, and other bio-material packaging experiments are among these earlier posts)


El Tinieblo by Anagrama / anagrama.com

“El Tinieblo” is a premium artisan mezcal of Mexican origin that is distributed internationally. The brand has also been extended to a restaurant, inspired by the cultural and historical richness of the mezcal tradition. The naming for “El Tinieblo” emerges from a land property in Tamaulipas, México whose stories and legends give the brand its personality, positioning the mezcal as traditional yet unconventional and young spirited.

Our branding proposal implements an icon that references the white-tailed deer found in the region, thus adopting the brand’s origins to complement the rest of the brand with a mysteriously dark sensation that maintains elegance and a modern contrast.

The bottle redesign takes the traditional context of artisan mezcal and reflects it through small gestures of classic labels that are reinterpreted in a contemporary style, such interpretation is reinforced with a classic emboss of the brand’s icon placed on the bottle’s front. “El Tinieblo’s” foundations are irrevocably heightened with the purpose of preparing this emerging brand for the international market.