Outlander Ratings

Outlander was on hiatus for more than a year, and fans had to wait and wonder just what was going to happen next for Jamie and Claire following the killer Season 2 cliffhanger that saw them separated by 200 years of history. The show finally returned for its Season 3 premiere on September 10 with an epic episode that changed the status quo of the series forever. Now, the numbers are in to let us know just how many people tuned in for the premiere, and it turns out that Outlander is already breaking its own records in Season 3.

The Season 3 premiere was watched by 2.09 million viewers in Live+Same day calculations, which is the highest number of viewers ever scored by an episode of Outlander to date. Of that 2.09 million, 1.49 million tuned in for the 8 p.m. airing. The remaining viewers tuned in for one of the later Starz airings on Sunday night. The episode with 1.49 million in its time slot marks the third highest in Starz premiere history, coming in behind only the premieres of Power Season 3 and Power Season 4.

The total 2.09 million viewers in Live+Same day beats Outlander’s previous most-watched episode, which was “The Wedding” back in Season 1, which was viewed by 2.04 million viewers. Beating “The Wedding” is actually a pretty big win for the Season 3 premiere, all things considered. “The Wedding” featured Jamie and Claire finally hooking up after six episodes of sparks flying. The episode was a big deal for the plot of the first season and a huge deal for readers of the Outlander book saga. The Season 3 premiere beating “The Wedding” is a sign that there are still plenty of people invested in Jamie and Claire, separately and together.

Interestingly, viewership rose in a few unexpected demographics. Deadline reports that viewership among women 18 and older was up 8% from the Season 2 premiere, and the demo of women 35 and older was up 13%. Adults 50+ was up a respectable 15%. If Outlander can sustain these kinds of numbers moving forward, Season 3 could be its biggest to date.

That said, we shouldn’t expect Outlander to break its own records on a weekly basis. Premieres and finales tend to score higher ratings and viewership than middle episodes, and the second episode of Season 3 will air up against the Emmys on September 17. Still, it’s not unprecedented for a series to continue growing in viewers throughout a season. Game of Thrones was beating its own records over and over again in Season 7, and The Walking Dead grew at an incredible rate for a while.

We’ll have to wait and see. New episodes of Outlander air on Sundays at 8 p.m. ET on Starz. Given the big death and major plot twist of the Season 3 premiere, it’ll definitely be worth tuning in. For your other viewing options, take a gander at our fall TV premiere schedule.


Maybe unlock your asks? I’m not on tumblr so can’t use this function. Dunno if you’re up for it, but I’d like a discussion on all things fandom. I’m fascinated by it (and very neutral). You seem to be a deeper thinker than many round here, and new(ish)? So maybe no rusted on defences. :-)


Okay, took me what felt like a million years to find the button to allow anon asks but I did it. I swear the tumblr app for android is both the best and worst thing that has ever happened. I feel how my grandmother did when she got her first ever mobile phone at the age of 80 and was learning how to send and receive text messages. Rest in peace, Nanny Thel.

Anyhoo, you got me thinking. Fandom is a pretty broad topic and I could be here for days on end typing something out if I really wanted to. But since I don’t, I figured I would go with some of my more casual observations about the Outlander Fandom and in particular how it differs from other fandoms I have been a part of. Here we go:

  • Rules. The very first thing I ever noticed about the Outlander fandom was the number of rules that exist. Coming from many, many years in a fandom where creativity and freedom reigned I was mightily confused. It was this confusion that prompted me to return to my tumblr account and seek answers. What is considered a ‘true fan’ is a common theme among any fandom but what is considered to be a ‘true way to fan’ is a new one (for me, at least). I believe the main reason the Outlander fandom even has rules is because it is so small. Control is only a possibility if the number remains small enough (and/or the ratio of police vs fans remains the same). Since I do not have any statistics on fandom numbers I will compare a male lead from two different television programs. Sam Heughan averages 100,000 likes on a photo on instagram. In comparison Jensen Ackles (Supernatural) averages 700,000. Of course, that data is not fool proof but the difference in numbers is significant enough, yes? The fact that the Outlander fandom is so small and that control is at least to some extent possible, this leans towards the possibility that the personal life narratives of actors are also controlled to some extent. I’m not saying that this is the case. I’m saying that evidence of control in one area leans to the possibility of control in another and therefore is not an incredibly out there thing to believe. (I do, actually, have a theory on this but it is a personal observation and not a casual one so I shall not explore that theory here).
  • Shipping™. When I discovered that in many Outlander facebook groups shipping was not allowed I was flabbergasted. To say the least. Shipping has always been one of the pleasures of fandom life, has it not? The first thing I did was find an Outlander blog on tumblr that regularly accepted questions and asked them to clarify the no shipping rule for me. As it turns out ‘shipping’ refers specifically to shipping the real-life actors Sam Heughan and Caitriona Balfe. To clarify, shipping is allowed but Shipping™ is not. I find it absolutely amazing that this fandom has taken a regularly and widely used verb and turned it into a noun (all the while continuing to use the word in its original manner).
  • Policing. The policing of fandom rules, especially the no Shipping™ rule, is very apparent in this fandom. No matter where you look, no matter your preferred social media platform, there is always someone policing the posts and comments. In one Outlander facebook group someone posted the latest viewing ratings for Outlander on Australian TV. It was a great number and I commented that it would be even higher if the show aired on free TV and at a time when all the little kidlets are in bed asleep. I was instantly shut down and my comment deemed negative and inappropriate. I never intended for my comment to be taken that way. I was simply making an observation. I would be more likely to tune in when the episodes airs live on Foxtel if it aired after my toddler was in bed asleep. In response I simply deleted my comment and left the group. 
  • Safe Space. I refer most often to the Supernatural fandom simply because that is where I have spent the most amount of time and been the most active. This is because it has always been my safe place. That place to escape reality. That place to fan without judgement. That place to just relax and find enjoyment in life. At least a quarter of my facebook friends are people I have met through fandom. They’ve been there through the heartbreak, the celebration and the boring stuff. I once travelled by myself to Las Vegas, Nevada to attend a Supernatural Convention. I shared a hotel room with 2 people I had never met in person before. One from tumblr and another from a facebook group. To this very day the three of us are close friends on facebook. I am yet to experience such a safe space in the Outlander fandom. The policing here is intense. There is the real possibility that your text or images may be screencapped and used to shame or even entertain. The idea that a comment or post made on one social media platform may end up on another and the OP shamed for whatever reason is not one that promotes comfort and safety. This brings me to my next observation.
  • The involvement of [significant] others. The first time I ever came across this, certain members of a closed Outlander facebook group were being publicly shamed on twitter and instructions on how one can and cannot fan were being circulated. This phenomenon seems particularly strange to me since I am not all sure that this [very famous] person on twitter is a member of the fandom nor part of the show’s production. It appears to me that this twitter account is simply its own platform for naming and shaming fandom members. This is certainly not something that promotes comfort and safety.
  • SO Hate. Distaste and outright hate for celebrity SOs [Significant Others] exists everywhere. What separates SO hate in this fandom from others is the intense defense of SOs that are unconfirmed and/or only suspected. To defend someone who is the wife, husband or declared partner of a celebrity, or maybe the mother or father of a celebrity’s child is reasonable (so long as it is non-violent). That celebrity has made their choice and that choice should be respected. It is, however, my view that if someone (celebrity or other) does not wish to openly discuss or declare personal relationships then they do not want us to discuss their personal relationships either. Please note that I am referring to personal choices and not PR-related ones. (I know I said I was excluding personal observations from this piece but… I kind of had to just throw my opinion in there. Oops). 
  • Common factor. This is my final observation and it is neither positive or negative. It just is. There is a common factor amongst all fandom members. That is, the characters Claire and Jamie. No matter where you go or where you look in this fandom you will find Claire and Jamie. I know what you’re thinking and it’s probably something along the lines of ‘Well duh, NigheanDownUnder’. But, the reason I include it on my list is because I think it’s amazing that you can find the same content on blogs from all ‘sides’ of the fandom. People will criticize and shame someone’s post or comment and yet reblog a Claire and Jamie post made by that same person. It is absolutely fascinating that people who share a common interest can’t get along otherwise. 

So. There you go. My initial observations on the Outlander Fandom and how it differs from my previous experiences of fandom. I have no doubt that over time I will observe more. I have no doubt my opinions will change. But for now, this is it.

Book Cover made for arrow-through-my-writers-block story Stones of Time

This story is amazing and is a crossover of Outlander/Arrow READ IT!

Synopsis: AU. Felicity Smoak is halfway across the world on a mission to recover the rumored mystical waters known as the Lazarus Pit. But when fate tosses her back in time and into the company of rogue League of Assassins members, she’s caught up in a dangerous game of cat and mouse… soon falling for the mysterious Al Sah-him, otherwise known as Oliver Queen. Will she find a way back to her time, or will love and adventure keep her in the past to possibly change the future? *inspired by Outlander*

Rating: M


anonymous asked:

Hollywood. Sherri, I know you are interested in ratings. A good site is Showbuzz Daily. If the show makes the top 50 cable shows for Saturday (which it did this past week - #38), they break down the demos even further than just the 18-49 (i.e. women, men, 18-34, 12-34, 25-54, 50+). It's always interesting.

Thank you Hollywood.

That is very interesting.  These are same night results, correct?  So I am assuming they are Neilson.  I do really like the the age/gender breakdown.   

I would really love to get a comprehensive look at ratings over all platforms, and broadcasters.  I suspect that while #38 is pretty good, then number may be higher when you take all those into account.  However, I am biased.  lol

‘Outlander’ Ratings Hits Starz Debut High In Return; ‘Girlfriend Experience’ Opens Strong
The backdrop is now Paris not the Scottish highlands and that change of location seems to have helped delivered ratings gold for Outlander. The April 9 Season 2 debut of the Starz series based on D…
By Dominic Patten

The backdrop is now Paris not the Scottish highlands and that change of location seems to have helped delivered ratings gold for Outlander. The April 9 Season 2 debut of the Starz series based on Diana Gabaldon’s best selling novels snared 1.46 million viewers.

Up 102% from the Ronald D. Moore EP’s series’ Season 1 premiere of August 9, 2014, Saturday’s S2 debut is the best any Starz series has ever done in a series or season opener. The previous high belonged to Power, which had 1.43 million for its Season 2 debut on June 6 last year. Over multiple plays, the S2 opener of Outlander drew 2.68 million viewers this weekend.

The Season 2 Outlander opener was up 19% in total viewers from it Season 1 return of April 4 last year. The heavily promoted opener also saw a rise of 49% over the Season 1 finale of May 30, 2015

I can’t force people to continue watching Outlander because I respect everyones choices but I cant deny I’m deeply dissapointed that many fans are going to quit the show..😔

This is the exact thing I was afraid for.. Especially because most of the dissapointed fans are OL shippers..

I don’t ship Sam and Cait or I don’t ship them with others like the anti-caitsam-shippers do because I will never understand Real people shipping but I do respect everyone how they fan the show as long there are boundaries.. Eventually even caitsam shippers are fans of the show just like the rest of us..

And as far as I know the Caitsam shipper group is probably the largest fanbase of the OL fandom.. Thats why it will be a great loss for the Outlander ratings..
If Outlander loose ratings, there is a big chance the show wont be able to continue..
And than we all have to feel the bitter taste of that..

I know there are always fan groups who hate each other but maybe the OL fandom in general should look at things from a business point of view for a change and value each other for the fact that we keep up the ratings of the show we all hope to stay..

I’m going to prepare allready for myself that season 4 of Outlander might be the last season unless the Outlander production team is doing a better job because the show itself hasn’t been on its best as well to stick more to the books and allready lost a lot of the bookreaders..

So I hope Outlander production will do a better job but I also hope some of you fans wants to give Outlander season 3 another chance..🙁