I see your point, but respectfully disagree on a few points. The pop industry's main sm platform has shifted away from Twitter to IG. Louis has a strong account, but it's not in the same league as other young celebs. So, engaging with him isn't as big a draw as it was during Twitter's prime. And not every celeb like is calculated. Some like certain posts just bc they, too, are fans. The lack of celeb interest, to me, maybe is related to a bigger issue of Louis not yet growing his fanbase. Yet.
I disagree with the ‘not every celeb like is calculated’. In an environment where news is made off of social media behavior alone (”… unfollowed/followed…”, “.. commented THIS on ….: Look how CUTE” in the NL we even have a rubric that’s only about what celebs post on socials), and celebs are held accountable for their likes/comments/posts/follows - they’ll be aware of what it conveys when they do/don’t like something.
I’ll agree that IG is growing and perhaps overtaking Twitter in terms of value to celebs. Louis’ profile is still much bigger than a bunch of other celebs - though yes, he isn’t in the leagues of Miley Cyrus or Selena Gomez. But those people also use their Instagram much more steadily. Louis nowadays posts something maybe once every ¾ months it seems - it’s not interesting for people to start following him. Building an IG following takes time, effort, but mostly it requires content. Louis’ following was growing steadily over the course of last year, because guess what, he was posting loads of selfies on a fairly regular basis. Liam and Niall keep growing their IG following because they too are super active and also make good use of the IG story feature. Harry’s hasn’t grown that much but he was far ahead anyways since he had his whole IG artsy phase (and because he’s Harry).
The lack of celeb interest is mostly poignant to me because it’s impossible to not have anyone comment on your music when you’ve been a part of One Direction. It just isn’t. Also not when you share a label with other similar acts who would do well to namedrop you - who share not just a labell, but also mgmt or PR. Any celeb who’d do it out of their own volition would be a bonus, of course. But it’s his team’s job to get soft promo on the road.
And again - a bigger issue of him not growing his fanbase is a symptom of a badly managed PR campaign that was never aimed at doing so. What it aimed to do wasn’t even to sell his music, make him appeal as an artist - it was meant to establish a certain angle to the ‘underdog’ narrative and to drill his public private life into people’s brains.
So I agree to some extent, but it’s not the cause , but one of many outcomes that aren’t favorable to Louis and I therefore dislike.