We're In Back-To-School Prime Time!

Can you feel the fresh fall air in the morning? Can you hear the school bell ringing in the back of your head?

OK, so it’s still technically summer but as we venture towards the end of August, I can’t help but notice the families scurrying around the mall and my local retailers to check off their back-to-school lists. surveyed more than 3,000 adults to investigate parents’ back-to-school strategies. Although 37% of parents typically start shopping in June or July, most (51%) start this month. How are you engaging these customers?

Want to learn more about the survey? Check out the below infographic: 


Money Saving Made Easy –

Howard Schaffer, VP of online shopping and planning tips with viewers on MyFoxBoston. For the best deals and online coupons head to