This Niall + Melissa thing is really showing just how bad Modest is at their job.
What have we observed?
- Niall and Melissa papped together twice - entering the stadium together and on the yacht.
- Fan pics and stories about Niall and Melissa acting romantically at a casino.
- Melissa’s public social media activity including 1D related posts, including Larry posts.
- Article in The Sun in which “a source” denied that Niall and Melissa were dating and denied that they kissed.
This is all so contradictory. It is Niall’s manager’s JOB to manage his image. With a boyband member, the perception of his romantic availability is a critical aspect of his public image. They needed to make a plan and follow it through.
If the official narrative were that they are dating, and this was her introduction to the fandom, then the pap pics were fine, as were the fan pics and stories, but her social media accounts should have been cleaned up long before the fandom got a hold of them. Also, having the Sun run a denial was useless and pointless - lack of confirmation is enough to keep things ambiguous for now.
If the official narrative is that they aren’t dating, then she shouldn’t have been included in those pap pics, and he should not have been canoodling with her in full view of fans. The fandom started talking about her a few weeks ago, and things just kept escalating. Niall’s manager should have and could easily have prevented that.
Regardless of what is actually going on with Niall and Melly, and regardless of what we are supposed to think is going on, the whole situation was clearly not properly managed.