National Bohemian

From the Land of Pleasant Living® comes National Bohemian, a treasured mid-Atlantic brand since 1885. National Bohemian, or Natty Boh is Baltimore’s signature beer and a legend among American beers.

A Bohemian-style beer, Natty Boh was first brewed in 1885 by the National Brewing Company in Baltimore, Maryland. After prohibition, National Bohemian returned with the introduction of Mr. Boh, the one-eyed mascot with a handlebar-mustache and distinctive smile. Instantly adopted as a symbol of a proud city, Mr. Boh continues to be the iconic face for the brand today appearing on all cans, bottles, packaging and merchandise found in shops all over Maryland.

In the late ‘40s, canned beer started becoming popular and National was the first brewer in the U.S. to put six-packs of cans on the market. In following decade, National Brewing continued to proudly represent Baltimore and the Maryland shore, adopting the now famous slogan: “From the Land of Pleasant Living”. In 1965, National Bohemian became the official sponsor of the Baltimore Orioles. Natty Boh was served at Memorial Stadium and cemented its reputation as “official” beer of Baltimore.

Today, Natty Boh has returned to the traditional recipe that made it the beer of choice in Baltimore and across the mid-Atlantic. Likewise, Mr. Boh continues to be a symbol of the community he so proudly represents and can be seen keeping watch over the city on top of the Natty Boh Tower. But he represents far more than a simple mascot, he is also the uncrowned king of Baltimore and plays a significant role in what makes Baltimore different from any other city in the world!

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National Bohemian (kegs), National Brewing Company
O'Donnell Street and Conkling Street, Baltimore
1946 
A. Aubrey Bodine (1906-1970)
5 x 7 inch negative
Baltimore City Life Museum Collection
Maryland Historical Society
B815

Full image and detail. Click to enlarge.

Tumblr World seemed to like the other Natty Boh photograph I posted so I thought I’d share another great one. 

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So… in downtown Baltimore there has been the billboard you see on the left featuring the hometown mascot Mr. Boh, of National Bohemian Beer fame and the girl from the Utz Potato Chip bags… I never understood why this sign was so popular considering that Utz Potato Chips are made in Hanover Pennsylvania and are a sponsor for the New York Yankees, which I’m amazed hasn’t been considered blasphemous in this neck of Orioles country.  And I always wondered what the hell Mr. Boh saw in the Utz Girl, she’s looks like she could be his damn sister for crying out loud!  But I digress…

It was news around town that this long-standing billboard was going to be removed in the near future and I got thinking of what should replace the sign…  so I immediately thought that this might the perfect opportunity for National Premium Beer, a one-time popular local beer that has recently re-launched by a committed guy right here in Maryland, to smack National Bohemian and Mr. Boh, now brewed in California of all places, right in his big fat moustachioed face! 

The smooth monocled dude you see in bed with the Utz Girl is Mr. Pils the original mascot of National Premium back in the day.  His cheeky reappearance and the “bitch slap” it would provide to National Bohemian would be completely badass!