“We were inspired by the biker gangs that developed in the United States after World War II. The bikers would personalize their jackets with tokens of their travels and memorabilia to remind them of home. Beyoncé’s jacket proudly displays her home state of TEXAS on the back as a reminder of her roots. There are hints of blue paint hidden on the jacket as an ode to her daughter Blue Ivy. We loved the idea that no matter where Beyoncé travels to she will always have a piece of home.”
Nicola Formichetti (Diesel)
Putting Texas on the back of Beyoncé’s jacket took 4-5 hours.